May 29, 2026 |
TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
GUCCI PUTS THE ORIGINAL SIN IN SINNER
Forgive us father for Gucci hath sinned. The Italian house has tapped its homeland’s tennis powerhouse and global brand ambassador Jannik Sinner to star in a scintillating new campaign riffing on the surname of the player. Titled The Original Sinner, the campaign is a continuation of Gucci’s five-decade-long connection to the sport and there’s no one quite like Sinner to symbolise this relationship. Peering devilishly into the camera holding an apple-shaped tennis ball, Sinner demonstrates his world number one aptitude. It’s this distinct individuality on and off the court which has lifted him to the heights of the athletic world. To celebrate the campaign, Bibliothèque Francois Mitterrand is displaying an Out of Home installation whilst Sinner made a special in-store appearance at Gucci’s store on Avenue Montaigne. Explore the campaign here. James Hughes
DIORIVIERA’S BOTANICAL ODE TO SUMMER
Jonathan Anderson extends his creative takeover of Dior even further with the release of his first collection for the Dioriviera sub-line. The capsule, which is only available in select resorts and pop-up stores in locations like Cipriani, Mykonos and Saint-Tropez, is a botanical ode to the summer season. Sailor tops, swimwear and Dior Medallion belts sit alongside bucket hats and scarves in Mediterranean harmony whilst the Dior Arabesque print dominates the Dior Maison collection. Taking from an old work by artist and close friend of Monsieur Dior Christian Berard for Vogue which depicts a bouquet of flowers and feminine faces, the Dior Arabesque decorates tableware, notebooks and a finely embroidered throw and cushion, as well as parasols and deckchairs for the garden. Footwear is a standout in the collection as Anderson reinterprets the Medaillon and Woven mules with a natural flair and the brand new Chester men’s shoes (a loafer, boat shoe vibe) gives a vintage holiday feel. To top off this year’s Dioriviera, the jewellery takes on the designer’s favoured floral and fruity motifs to add a playful touch to leather goods. If you didn’t already have an excuse to venture down to The Riviera this summer, let Dior give you one. Discover the collection here. JH
Photography by Gray Sorrenti
RABANNE’S HOMAGE TO THE FLAMENCO RHYTHM
¡Olé! After a summer well spent in Rio last year, Rabanne launches its latest high summer collection – The Pulse – back where it all began, Spain. Sixty years since Paco first made his mark on fashion, the house turns its attention to the flamenco spirit of Southern Spain’s Andalucía where artistic director Julien Dossena has been caught up in the charged tension of the summer heat. These are clothes made to move, and move they do in a campaign film directed by Emmanuel Cossu and photographed by Aitor Laspiur which places dancer Carmen Avilés and the famed Farruquito lineage of flamenco dancers centre-stage around the natural, unfolding rhythm of Andalucían life. Placing itself at the heart of a cultural community, Rabanne continues their house mission to exist where everything aligns and fashion and beauty act as a singular expression of the body. Our pulses are certainly racing. Discover the collection, which is available to pre-order now, here. JH
PALACE SKATEBOARDS STARTS CHINAMAXXING
Palace Skateboards is looking eastwards with the opening of its first standalone store in mainland China in Shanghai’s Jing’an district. Located within the newly restored Zhangyuan complex, the store is directly inspired by the traditional gardens of Shanghai, which is reflected in the contemporary interpretations of ponds, pavilions and walkways. Stone tiles and limestone are paired with mirrored surfaces and hints of red and gold as further homage to the storied history of Zhangyuan whilst customers are greeted by a three-dimensional mirrored Tri-ferg logo upon arrival, evidence of the cultural synthesis that comes with Palace’s tailor-made approach to building its stores.
The skateboard brand marked the historic moment with a range of Shanghai-exclusive pieces, like a biker jacket, sports jersey, hoodies and T-shirts, which draw further from the culture of the location. A rabbit mascot is taken from the Chinese zodiac to appear throughout the drop alongside an Oriental Pearl Tower-inspired version of the iconic Tri-ferg T-shirt. Find out more here. JH
GIORGIO ARMANI BUILDS THE IDEAL AMALFI WARDROBE
Giorgio Armani is venturing down to the Amalfi Coast this summer with its Mare 2026 campaign, bottling up the Mediterranean spirit in a series of images, by Francisco Canton, and a video, from directing collective Pantera. Set against the Villa Cimbrone in Ravello, which has hosted such figures as Gore Vidal, Virginia Woolf and Jackie Kennedy throughout its history, Mare is an intimate escape across Italy’s cultural history. Models Valerie Scherzinger, Nakul Bhardwaj and Balthazar Dib lead the campaign, embracing the spontaneity provided by Armani’s signature fluid silhouettes and lightweight textiles; style and everyday life as one natural entity. The wardrobe is infinitely versatile and elegant, designed to dress you for each and every moment of your seaside excursion this summer. It doesn’t get much more Armani than this. Explore the collection here. JH
AMAN ESSENTIALS BOTTLES UP AEGEAN BLISS
Dive into Mediterranean ocean bliss with the newest fine fragrance from Aman Essentials, Mavi. Inspired by the stillness and clarity of Amanzoe, on the coast of Greece’s Peloponnese peninsula, the scent takes its name from an archaic Greek term to describe the sea’s deepest hues of blue. Mavi unravels like Mediterranean dreamscape, opening with vibrant citrus notes like lemon, orange and bergamot before softening into the warm, gentle rose and cedarwood and closing off with a succinctly persistent wild herby musk comprising sage, thyme and feuilles de violettes. The fragrance, which is available to buy now at Aman Essentials boutiques and online, is bottled up in a sculptural, dark cerulean bottle worthy of the Mavi name. Packaged in a hand-finished paulownia wood box from Japan, in which the perfume is wrapped in textured Takeo paper, Mavi is a deliberate gesture of Aegean finery. Shop the fragrance here. JH
BRUNELLO CUCINELLI SHELLS OUT
Be prepared to shell out this summer with Brunello Cucinelli as the Italian house unveils its Mediterranea capsule collection. Designed to provide elegance and ease wherever one finds oneself over the sunny season, the Mediterranea capsule has something for the everyday as well as the most special of occasions, inspired by the Baroque architecture and lifestyle of Sicily’s Modica. A shell motif runs across the men’s and women’s collections, baking that summer feeling into the wardrobe. This manifests most impressively in two handmade Opera knitwear pieces, the Dazzling mini dress and top, which each came together by hand and over 66 and 30 hours respectively. Elsewhere, a new shade, zabaione yellow, complements slick whites that appear in all the lightweight fabrics one could ever need: poplin, seersucker cotton, linen, hemp and more. This is summer as it is meant to be spent: easy, stylish and truly luxurious. Available now both in-store and online, you can shop the Mediterranea collection here. JH
Louis Vuitton Celebrates 10 Years Of Its Unicef Partnership
January 12, 2016, was the date when a very special collab began: Louis Vuitton and Unicef joined forces with the intention of supporting vulnerable children across the world. To celebrate a decade of this commitment – a series of discussion-based events will take place. Kicking off with a new iteration of the Power4Girls programme, an initiative that provides young women and girls access to education, healthcare and overall safety, LV has strengthened its support by sponsoring over 100,000 girls with access to these services each year.
A revised edition of Rebonds – the book originally published by Louis Vuitton in 1998 – is due to launch too, now featuring a collection of celebrity portraits wherein the subjects each hold an LV football. From each sale of the book, all proceeds will go to Unicef. You can expect to see new Silver Lockit bracelet editions as well, this time featuring the emblematic padlock in red, blue and black-and-white colourways – with each sale once again contributing to Unicef. And finally, there’s the LV Unity Time Object, a collection of horology-cum-savoir-faire pieces that aren’t to be missed. The highlight is a 144-white and 120-black diamond ring set, which will be up for grabs via a 10-day digital auction hosted by Sotheby’s. It would seem, according to Louis Vuitton, that all good things come in fours. We’ll raise a toast to that. Give back here. Lillie Elston
Top image: photography by Gray Sorrenti, courtesy of Dior.
