Ten Craves: Louis Vuitton’s World Cup Trophy Trunk, Dior’s New Saint-Tropez Restaurant And More!

TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.

 

The FIFA World Cup Trophy Gets The Louis Vuitton Treatment 

Louis Vuitton has unveiled a bespoke bespoke trophy trunk as official supplier and brand licensee of the 2026 FIFA World Cup. Featuring the house’s classic monogram, the case will transport and showcase the most coveted prize in the world of football, making its first appearance on the field during this weekend’s final between Spain and Argentina. The trunk also features two hand-painted gold panels in a ‘V’ shape, intended to represent “victory” and “Vuitton”, as well as some gold-plated brass hardware – only the best for the beautiful game! To celebrate the occasion, the house has also revealed a limited-edition trio of three luggage pieces, each inspired by the design of the one-of-one FIFA trophy trunk, two of which are dedicated for carrying watches, the other a classic travel trunk. Marking the fifth time Louis Vuitton has designed the trophy trunk for the competition, the project continues to strengthen the bond between the house and the sporting world. Take a closer look here. Alice Lana Turnbull

Bianca Saunders Joins Forces With The Midnight Club For SS27

Created in collaboration with creative direction and production company The Midnight Club, Bianca Saunders has just dropped her SS27 collection, entitled Meet You Before Sunrise. Marking the first time the designer has worked with a creative company in this manner and The Midnight Club’s 10th anniversary, the collection looks at the transitional phase between day and night, leaning into the silhouettes needed for those long summer nights with lightweight jackets and breezy shirts. It’s a match made in heaven, with the London-based designer’s forward thinking approach to menswear and cross-cultural storytelling perfectly aligning with The Midnight Club’s mission to assist brand’s in tapping into the zeitgeist with flare and style. As a result, the collab has produced a refined collection totalling 30 pieces, featuring overlapping silhouettes and distorted proportions as a means of reframing classic menswear tailoring for the modern wearer. Select pieces are now available to pre-order, with the full collection dropping in January 2027. Discover more here. ALM

HOLIDAY CLUB’S SUMMER SCHOOL OPENS FOR THE NEXT GEN OF YOUNG CREATIVES

Want to become the next Nick Knight or Es Devlin? Luckily for you, Bisoye Babalola’s Holiday Club Summer School is back, running from August 4 to August 21. The creative careers platform, dedicated to connecting emerging talent with career opportunities, industry events and creative networks, has previously worked with creatives including Amelia Dimoldenberg, Ib Kamara and Sasha Keable. Aimed at the next gen of creatives, the free programme offers hands-on workshops led by some of the industry’s best. Covering photography, set design, journalism, fashion styling, graphic design and post-production, the modules give participants the necessary tools to break into these otherwise tightly gated industries. Open to anyone aged 16 to 25, the Summer School welcomes aspiring creatives regardless of previous experience, offering a much-needed accessible entry point for a new crop of exciting talent. NL

Feast Your Eyes On Dior’s New Restaurant

Hungry for more Dior? The house has a new offering to satiate our appetites, with the Monsieur Dior restaurant and Le Café Dior in the sparkling, turquoise land of Saint-Tropez. Partnering with three-Michelin-starred chef Mauro Colagreco, the new initiatives are inspired by Christian Dior‘s love of the French Riviera. Guests are welcomed with rattan armchairs and pastel-coloured parasols in a beautiful open-air location, surrounded by lush, sun-drenched Provençal landscapes. Each dish is evocative of a Dior code or dress, such as the Rubis de la Méditerranée, an elevated Niçoise salad inspired by the house’s Andalouse haute couture gown or a signature lobster dish coined Langouste en Voyage which pays tribute to the elegance of travel suits from the ’50s. Paying homage to one of history’s greatest designers with an exquisite blend of gastronomy, style and nature, this fascinating new project makes for truly enchanting experience. Explore what’s on offer here. ALM

IMAGINE A PLACE TO GATHER WITH RALLY AND A-COLD-WALL*

What makes a great place to gather? South London-based festival Rally is inviting artists, designers and creative thinkers to answer that question through a new open call for installations launched in partnership with British label A-Cold-Wall*. Titled A Place To Gather, the initiative seeks proposals for a site-responsive social installation that will be displayed in Rally’s Southwark Park site over the course of the festival. Developed with curator Francesca Gavin, editor-in-chief of Epoch Review and host of NTS Radio‘s Rough Version show, the project explores how festival spaces can encourage more meaningful ways of coming together. From conversation to collective experience, applicants are encouraged to rethink what a shared public space could look like. Think you’ve got the next great place to gather? Submissions close on 24 July. Discover more here. Ni Li

OUR LEGACY’S REFURBISHES LONDON FLAGSHIP 

Stockholm’s favourite cult export is back on home turf – well, its second home. Our Legacy has reopened its London flagship. The newly renovated space now spans 1-2 Silver Place in the heart of Soho: two classic shopfronts joined by a cellar passage and visually stitched together by a silk-and-beeswax installation from artist and long-term collaborator Akane Moriyama, designed to crease and age like a well-loved jacket.

Inside, Cristopher Nying and architectural partner Profan have gone full Swedish reverie – Falu red birch staircases, fibreglass screens nodding to Bruno Mathsson, garden courtyard benches channelling Gunnar Asplund’s Skogskyrkogården and a restored school gymnasium floor underfoot, all set against oxidised steel, zinc and pine. Dig deeper and you’ll find Tobias Bradford’s ‘Nosedive’ hiding in a skylit room, out-of-print fanzines from BlackMass Publishing and nocturnal London postcards shot by Rut Blees Luxemburg. Happy shopping! Talia Panayi

LOEWE SERVES PISTACHIO BY THE SCOOP AT THE DREAMERY

Loewe Perfumes is bringing a taste of Spanish summer to London. To celebrate its new Pistachio scented candle, the house has teamed up with master ice-cream makers The Dreamery on a limited-time ice cream bar, landing in London from 16 to 30 July. The pop-up promises a swirl of colour, fragrance and flavour, tracing the rich connections between scent, taste and Spanish heritage – all built around the pistachio’s sweet, vibrant depth.

The candle itself is balanced between freshness and warmth, drawing on the aromatic, green-fleshed nut behind countless sweet creations – ice cream chief among them, which brings the whole thing full circle. Get it while it’s cold! TP

FINNEY CUTS THE HAWAIIAN SHIRT IN CHOCOLATE SILK

The Hawaiian shirt has been rescued from the beach bar. Contemporary luxury brand Finney’s Boyfriend Silk Shirt reworks the silhouette in 100% silk twill, finished matte rather than shiny, with a relaxed fit and a weight that moves properly. The chocolate sits rich against the skin – easy on holiday, even better in the city with jeans – and it’s one of thirty-plus colourways in Finney’s signature shirt, from leopard to pistachio hawaii. It’s typical of the label’s approach: refined essentials in the finest natural fabrics, made to be cherished year-round. The brand refuses man-made fibres entirely – no plastic, no polyester, no exceptions – working only with responsibly sourced, OEKO-TEX certified materials in small runs. Shop the shirt here. TP

The Counter’s Serves Up A Delightful Course Of Pasta & Vino

Il Gattopardo, the hot Mayfair spot for authentic Italian cuisine, has opened up bookings for its new Pasta & Vino experience at the restaurant’s in-built bar, The Counter. The perfect taste and tipple for a balmy summer evening, the offering includes a special pasta dish, inspired by an Italian region and crafted by Il Gattopardo’s chefs, that has been masterfully paired with a glass of wine from the same area. A must for Londoners looking to experience real Italian cuisine in a stylish, elevated setting. Bella Koopman

Top image: courtesy of Dior.

@10magazine

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