Ten Craves: Louis Vuitton Braves The Weather, Jaden Smith’s Debut Louboutin Campaign And More!

TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.

Marine Serre Loves Under Armour’s Baselayer

Marine Serre and Under Armour are joining forces to reimagine performance wear through the lens of fashion. Launching June 5, the limited-edition capsule draws on Under Armour’s iconic 2000s archive, placing its pioneering HeatGear baselayer at the centre of the collection. Inspired by her own experience as a former professional tennis player, Serre transforms the functional staple into a sleek second skin, using sharp black-and-white contrasts and body-contouring silhouettes that celebrate movement, discipline and athleticism. A bespoke print fuses Marine Serre’s signature Moon motif with Under Armour’s heartbeat logo, while the late-2000s UA Proto Speed II sneaker returns from the archive with updated detailing. “Sport has always been part of my life,” says Serre. “With Under Armour, I wanted to explore the beauty of movement through pieces that combine performance, precision and beauty.” Otto Johnson

Queer Comics Strip Their Way Into Resistance

Eighty years of queer storytelling takes centre stage at the newly opened Quentin Blake Centre for Illustration with Queer as Comics, a landmark exhibition charting LGBTQIA+ comic-making from the 1940s to today. Curated by comics expert Paul Gravett, the show brings together rarely seen original artworks from more than 60 artists, including Alison Bechdel, Kate Charlesworth, Rupert Kinnard and Tom of Finland. Tracing everything from post-war censorship to AIDS activism and contemporary webcomics, the exhibition explores how queer artists have used the medium to challenge discrimination, critique state power and create affirming representations of LGBTQIA+ life. Highlights include original Moomin strips by Tove Jansson, whose 1954 characters were inspired by her lesbian community, and Tom of Finland’s Initiation into the Brotherhood, produced during a period when homosexuality remained criminalised. On display until October 4, Queer as Comics is a must-see. OJ

Take It Slow At Guerin Projects’ New Duo Exhibition

Time slows down at Guerin Projects with The Tenderness of Time, a new duo exhibition bringing together London-based painter Gigi Ettedgui and photographer Robin Hunter Blake. Curated by Marie-Claudine Llamas and on view from June 4 to 9 at Bateman Street, the exhibition explores time not as something measured, but something experienced. Ettedgui presents two new bodies of work: intimate floral paintings that chart a bloom’s journey from vitality to decay and atmospheric black-on-black canvases inspired by Venus, where figures emerge only as light catches the surface. Alongside them, Hunter Blake’s analogue photographs use dancers, performers and long-exposure techniques to transform movement into sculptural forms. Working exclusively with black-and-white film, he blurs the boundaries between photography, painting and abstraction. Together, the pair offer a thoughtful alternative to an image culture built on speed, inviting viewers to linger a little longer. OJ

Francesca Hayward shares her homestory with Westwing

When she’s not performing on stage, Francesca Hayward is retreating to her London flat. The principal ballerina has opened the doors to her home for the latest instalment of Westwing’s Homestory series, revealing a space designed as a refuge from the intensity of ballet life. Working with Westwing, Hayward refreshed the flat with pieces from the Westwing Collection, creating what she describes as her “safe space”. At the heart of the living room sits a wine-red bouclé sofa, surrounded by mid-century-inspired lighting, earthy-toned furnishings and fresh flowers gifted after performances. Elsewhere, wooden dining chairs are paired with chrome-accented seating, while the bedroom centres around a green corduroy bed designed to feel “like a little nest”. Subtle nods to her career remain throughout, from drawings of dancers to bouquets gathered after curtain call. OJ

Piacenza 1733 Wants The Boys To be Wearing Polos This Summer

For spring/summer 2026, Piacenza 1733 is making a case for the polo shirt. The Italian maison places the menswear staple at the centre of its latest collection, elevating the familiar silhouette through luxurious fibres and refined craftsmanship. Crafted from blends of cashmere and Mulberry silk, cashmere and linen, compact cotton and lightweight linen-cotton fabrics, the polos showcase the brand’s centuries-long expertise in textile manufacturing. Across the collection, textured honeycomb knits, wave-like structures, Ikat-inspired finishes and delicate pointelle details bring depth and movement to otherwise understated designs. A sophisticated colour palette and weightless constructions reinforce the collection’s easy elegance, balancing tradition with contemporary wearability. Versatile, relaxed and impeccably made, Piacenza’s SS26 polos are designed to become the cornerstone of a modern summer wardrobe. OJ

Louis Vuitton Is Braving The Weather For SS27

Pharrell Williams is dressing for every forecast with Louis Vuitton’s SS27 menswear pre-collection, aptly titled Whatever The Weather. Designed for life spent between continents, the collection blends tailoring, workwear and outdoor dressing into a wardrobe built for unpredictable conditions. Drawing on heritage hiking gear and classic rainwear, Pharrell reworks familiar staples through Louis Vuitton’s lens of luxury. Weathered Monogram bags are paired with suede and leather panels, fisherman’s slickers appear in glossy calfskin and cashmere hoodies sit alongside packable technical outerwear. Elsewhere, trompe l’oeil takes centre stage: leather hoodies masquerade as grey jersey, silver-coated denim appears drenched by rain and mud-splattered effects are recreated using sculptural rubber detailing. A comic-strip print follows a travelling businessman navigating changing forecasts from New York to Paris, reinforcing the collection’s central idea: always be prepared, whatever the weather. OJ

Martine Rose And Nike Get Red-Hot

Martine Rose is revisiting one of her most coveted Nike collaborations with the release of previously unseen colourways of the Nike Shox MR4. Available now through her website, the drop introduces an unreleased all-red version of the hybrid silhouette alongside a limited reissue of the original white-and-red design. First unveiled as part of Rose’s ongoing collaboration with Nike, the Shox MR4 merges the exaggerated proportions of the classic Shox R4 with the polished shape of a formal dress shoe. The result is a distinctly Martine Rose proposition that blurs the line between sportswear and tailoring. Accompanying the footwear is an exclusive black football kit inspired by ’90s sportswear graphics and retro gaming culture, arriving just ahead of the 2026 FIFA World Cup. Football nostalgia, fashion irreverence and cult trainers? Sounds like a winning combination. OJ

Sarabande Offers A Helping Hand to London Grads

Freshly graduated and wondering what comes next? Sarabande Foundation has the answer. Returning for its sixth year on June 16, What Now? A Graduate Survival Guide brings together some of fashion and art’s biggest names for a day of advice, mentoring and career support aimed at emerging creatives. Founded by Lee Alexander McQueen, Sarabande has spent two decades championing the next generation of artists and designers. Its annual What Now? event connects graduates with industry experts from leading luxury brands, recruitment agencies, creative studios and advisory networks, offering practical guidance on navigating the notoriously difficult early stages of a creative career. Alongside portfolio reviews and industry insight, the event also focuses on emotional support, creating space for graduates feeling overwhelmed or directionless after university. Consider it a careers fair with considerably better credentials. The fair also offers “emotional support and solidarity” for any graduates facing the daunting (and ever-failing) job market. Get your tickets here. OJ

Erdem Goes Trapeze-ing For Pre-Spring 2027

For pre-spring 2027, Erdem looks to the extraordinary life of Barbette, the Texan-born trapeze artist whose gender-defying performances captivated Paris in the 1920s and ’30s. A muse to Jean Cocteau and Man Ray, Barbette becomes the starting point for a collection exploring performance, transformation and androgyny. Throughout the collection, feminine silhouettes inspired by showgirl and circus costumes are set against masculine tailoring and workwear fabrics. Structured grey suiting sits alongside translucent organza, crumpled satin and embellished eveningwear, while exaggerated pannier-inspired shapes nod to archival 1920s dress. Dresses appear suspended in motion, with blurred prints and dramatic volumes echoing the spectacle of the trapeze. Elsewhere, broken crystals, distressed textures and trailing feathers add a sense of beautiful imperfection. The result is a thoughtful meditation on identity, illusion and the power of becoming something else entirely. OJ

Doja Cat’s POV, Powered By META

Doja Cat is taking wearable tech to the main stage. As an official partner of her Tour Ma Vie world tour, Ray-Ban Meta has collaborated with the Grammy-winning artist and her creative director Brett Alan Nelson on three bespoke pairs of AI-powered glasses designed exclusively for her live performances. Built on the Ray-Ban Meta Skyler silhouette, the custom designs include a white frame with a dramatic black-and-gold clip-on brow, a blush pink zebra-striped style and a graphic black pair splashed with colourful pop-art motifs. Beyond the aesthetics, each pair features an integrated 12MP camera and AI capabilities, allowing Doja to capture hands-free, first-person footage directly from the stage. “Being able to capture everything from my perspective, the crowd, the energy, the moment, and share that with the world, makes the connection with fans so much more immersive and real,” she says. OJ

Gucci Sets Its Sights On Monte Carlo

Gucci has just launched the first chapter of its new Monte Carlo campaign – a lively, spontaneous ode to the summer season. A multi-media rollout, the campaign leans into the freedom and possibility that inhabits the sunnier months, as well as celebrating the 60th anniversary of the Flora motif. In turn, a rich, lush scenery backdrops the cast’s playful excursions, which sees them dive headfirst into pools and splash around in the ocean. Flowing silhouettes, sharp tailoring and everyday separates are accessorised with key Gucci accessories like the Jackie handbag and the GG Monogram duffel, presenting a vision of theatrical opulence with a dash of humour, reflecting Demna’s modus operandi since assuming the role of the house’s creative director. Bella Koopman

Jaden Smith Unveils His Debut Louboutin Campaign 

Jaden Smith takes his AW26 Christian Louboutin collection to a XVII century French château for the house’s latest campaign, serving up sculptural shoes on a cast of multigenerational characters. Conceived by Smith and shot inside Louboutin’s storied countryside residence near Paris, the imagery drifts between memory and reality through cinematic light, analogue textures and softly blurred frames. Marble floors, crimson salons and geometric gardens become the backdrop for a wardrobe of tailored silhouettes, leather goods and statement accessories – all captured in layered compositions that pit aristocratic grandeur against youthful self-expression. Emily Phillips

TEKLA steps into a Scandinavian summer

Tekla is leaning into the romance of the Scandinavian summer with Marstrand, a new capsule collection for summer 2026 inspired by long days spent by the water. Named after both a Swedish coastal town and the timber boat sailing Copenhagen this season, the collection introduces sun-faded beach towels, canvas bags, bucket hats and jersey tees in washed-out fuchsia, navy and taupe hues. New swimwear joins the offering, alongside Breton-striped tops and matching beach bags. Shot by Philip Messmann across sea and shore, the campaign captures the laid-back practicality that defines Tekla’s vision of summer. EP

The BFC Fashion Trust Serves Up Its 2026 Grants

The British Fashion Council has unveiled the six recipients of its BFC Fashion Trust 2026 grants, with Clio Peppiatt, Conner Ives, Nicholas Daley, Paolo Carzana, Patrick McDowell and Tolu Coker selected for this year’s programme. Founded in 2011, the initiative provides financial backing and industry mentorship to designers at key growth stages. To date, it has distributed more than £3 million to 59 businesses, supporting everything from production to e-commerce. Chosen by a panel chaired by Caroline Issa, this year’s cohort reflects some of the most exciting names shaping British fashion right now – and scaling fast. EP

Top image: photography courtesy of Gucci. 

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