Guess USA’s AW25 collection hits like a power chord at an LA dive bar – loud, gritty and unapologetically cool. Under Nicolai Marciano’s creative eye, this season’s collection is a love letter to vintage Americana with a healthy dose of experimental flair. Presented alongside an immersive pop-up in Paris at Place de la République, the collection radiates Downtown Los Angeles rock ‘n’ roll sensibility while pushing the brand’s legacy into bold new territory.
Faux fur takes centre stage, turning up the drama with gold-tinted boleros, patchworked animal-print bombers and a Penny Lane-inspired shearling jacket that wraps you up like your favourite roadie. Crinkled leather – straight from the Guess archives – is reimagined on long trenches, trucker jackets and micro miniskirts, giving off a perfectly dishevelled ‘I woke up like this’ feel. Meanwhile, baggy oil spill-dyed jeans and burnt-effect patchwork denim play dirty in the best way.
Distressed knitwear is delightfully trashed – think chewed-up cable knits and a black hand-knit dress cinched with a scuffed ‘USA’ logo belt. Accessories carry the same rebellious spirit: shearling-trimmed Claudia bags, oversized studded Buckle totes and cowboy boots that stomp straight out of the early 2000s.
As for the Paris pop-up? It’s pure Americana kitsch – a dive bar fantasy complete with neon signs, arcade games and pool tables. With AW25, Guess USA proves it can party like a rockstar with the clobber to back it up.
Photography courtesy of Guess USA.
