As fashion brands far and wide begin to unleash their SS23 campaigns which will grace the glossies in the coming months, Alexander McQueen has joined forces with director Jonas Åkerlund to create a series of films that celebrate “strength and individuality”. Sarah Burton has enlisted a star-studded cast of McQueen muses to star in the shorts, including Naomi Campbell, Sadie Sink, and Pom Klementieff, each pictured against London backdrops. Campbell, who has walked the brand’s last two London shows, wears a pair of signature McQueen bumsters and a sensually-cut blazer, as she walks by St. Paul’s Cathedral. Whilst Sink – whose known for her performance in Netflix’s Stranger Things – dons a structural evening gown embroidered with delightful florals. Discover the campaign here.
Directed by Jonas Åkerlund.