The humble lip pencil has quietly become one of the hardest working products in the makeup bag. An essential to many, one simple swipe can elevate a look, sharpen a serve or promote a playfulness amongst a simpler beat. It’s perfect timing therefore that La Beauté Louis Vuitton, the french house’s beauty arm which launched at the end of 2025, has just expanded its makeup offering with the LV Crayon Lip Liner offering 10 universal shades.
Under the guidance of creative director Dame Pat McGrath, the new release embraces the elegance and craftsmanship at the heart of Louis Vuitton. The first lip liner, which comes in the shape of the maison’s signature Monogram Flower, features a distinctive shape to enhance grip, control and application for endless creativity. The lightweight texture ensures instant and long-lasting comfort and a flawless semi-matte finish. The LV Crayon is designed as much for professionals (makeup artist Nina Park used the shade Beige Atlas on actress Emma Stone for Louis Vuitton’s 2027 Cruise showcase), as it is for everyday users.
Perhaps that’s the real luxury, one beautifully designed object that earns its place in your makeup bag. Whether you’re contouring your cupid’s bow on the way to a glitzy event, or making a quick touch up in the back of an Uber, Louis Vuitton’s newest beauty addition feels destined to become a new cult classic.
Photography courtesy of Louis Vuitton.
