June 9, 2025 |
TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
This Summer, Gucci’s Got A GG Obsession
This summer, Gucci’s GG monogram is shaping up to be your warm weather go-to. Celebrating the iconic motif via a sun-soaked campaign called ‘A GG Obsession’ and starring Emma Ratajkowski alongside 10 Men cover star Kit Butlerr, Gucci channels archival heritage and modern ease through the lens of Daniel Arnold.
Framed by the shifting light of Cannes, the campaign captures Ratajkowski on the move – dipping into her Gucci Giglio for the daily essentials. The Gucci Giglio, named after Florence’s emblematic lily, reflects over a century of artisanal mastery, first unveiled at the historic Gucci Archive. Boasting a balance between effortless cool and considered style, the Gigilo is made for the clutter culprits who want to hide their stuff in the safety of a GG-peppered piece. And for ease of use, its large straps accommodate for a pop-it-on-the-shoulder-and-go kind of lifestyle. This is epitomised in the campaign as we see Rataijkowski bumbling about a chaotic Cannes crowd, wired headphones spilling out of her Gigilo. Meanwhile, the Mini GG duffle and new Ophidia styles reimagine ’70s icons with coated canvas, polished gold hardware and the unmistakable web stripe.
More than a logo, the GG monogram emerges once again as a living signature – a visual language that evolves, endures and speaks across generations. Shop here. Emily Phillips
Wes Anderson Serves Up Montblanc Writing Instruments
The latest Wes Anderson movie is on every film fan’s tongue – and its unexpected shining star? A pen. In a vibrant collision of fashion and film, Anderson has teamed up with Montblanc for a brilliantly colourful campaign celebrating the 100th anniversary of the iconic Meisterstück pen.Making multiple cameos in the famed director’s latest cinematic outing, The Phoenician Scheme, the Meisterstück pen takes centre stage as both prop and symbol – an ode to craftsmanship in a digital age. The film features archival pens unearthed from Montblanc’s rich heritage, perfectly suited to Anderson’s timeless storytelling.Front and centre in the film’s eye-catching posters is the 1920s Rouge et Noir model, nestled between famous faces like Scarlett Johansson, Tom Hanks and Benedict Cumberbatch. The film’s nostalgic tone offers Montblanc the perfect stage to celebrate a century of design, with The Phoenician Scheme revelling in a shared love of vintage detail and analog beauty.To mark the moment, Anderson also directed a whimsical short film for Montblanc – packed with dreamy sets, dapper looks, and razor-sharp dialogue from a star-studded cast. The latest collection includes everything from intricately detailed pens to sleek black-and-white in-ear headphones. Who knew writing instruments could steal the show? Shop here. BA
Acne Studios take a stroll through Moonmin Valley
They’re fluffy and white with large snouts, pointed ears and long tails. Still not sure who we’re on about? It’s the Moomin family! And their latest endeavour? Well, they’re the main characters in Acne Studios‘ latest collection, of course! This Scandi set-up between Finnish artist Tove Jansson – who wrote the Moon novels between 1945 and 1977 – and Stockholm-based Acne Studios is part of the latter brand’s signature Face collection and sees the whimsical character’s of Moomin valley are bought to life in a range of denim, knitwear, accessories and other ready-to-wear garments. The nostalgic and playful aspects of Jansson’s work is seen in the wonderful pastel palette, bold images and fun graphics of the clothes. Both worlds are united by minimalistic aesthetics and iconic simplicity. Familiar faces of Little My, Snork Maiden, Stinky and the Hattifatteners are seen amongst signature stylised flowers and across ‘80s silhouetted jeans, T-shirts and baseball caps. Cartoons on caps, what’s not to like? Shop the collab here. BA
Delvaux launch new bag Le Pin Twist
Who knew a bag could smile? Delvaux did! Le Pin Twist is the Brussels based brand’s latest bag and it’s constructed, literally, with two lines (eyes) and one smile across its soft body. All about feminine fun, the available colourways echo this, with a sunny yellow, soft lilac and lovely cream all on offer. This is a bag that’s sure to be a must have for any summer holiday, looking just as at home on the beach as city streets. Accompanied by a campaign starring international supermodel Jean Campbell, Le Pin Twist is photographed strutting the streets with both long and short bag straps. Shop Le Pin Twist here. BA
Sølve Sundsbø Is The Next Pirellii Calendar Photographer
We may only be halfway through the year, but Pirelli has already got us excited for 2026. The iconic calendar has just announced its next photographer and it’s…drum roll please…Solve Sundsbø!
A globally renowned photographer, Norwegian-born and London-based Sundsbø is best known for his otherworldly images created using cutting-edge technology. This puts him suitably alongside the long legacy of the biggest names in contemporary photography, with Pirelli alumni including Nick Knight, Karl Lagerfeld and Tim Walker.
His commercial collaborations include partnerships with big brands like Chanel, Gucci, Prada and Hermès, to name a fashionable few. Here’s what Sundsbø himself has to say about the upcoming project: “I’m thrilled to be part of the iconic Pirelli Calendar, it’s a dream I have had for a very long time, and I am honored to follow in the footsteps of the amazing photographers that have been involved in the project previously. With the 2026 calendar, I want to transport people into a world they don’t expect – a world that brings a sense of poetry, sensuality, and intimate mystery. It’s a reflection of my deep bond with nature and my curiosity, wonder, and storytelling. I’m excited for everyone to see what I have created.”
Despite the exciting news, models, locations and other exciting details still remain top secret, so, watch this space for updates. BA
Labrum London links up with Adidas For Africa Day
The people’s princess of shoes the Adidas Superstar has had another makeover, and it’s just in time for Africa Day. Adidas have collaborated with Labrum, with the new drop celebrating heritage, unity and creative expression. Founded by Foday Dumbuya, Labrum London looks to merge traditional British tailoring with untold stories from Western Africa. The newly revised Superstar embodies all these ideas, and the iconic silhouette is now dressed in Pan-African-inspired detailing. Shop the limited-edition Superstars here. BA
DIORAGAMI’s next chapter
Dior dominated fashion headlines last week with the appointment of Jonathan Anderson to the helms of its men’s, women’s and couture ateliers, but it also took to folding – yes, you read that right. Victoire de Castellane has dreamed up a new line of origami-inspired jewellery. Including a dainty necklace and earring set embellished with fabulous florals, each piece appears as if delicately folded by hand into a precious bloom. But don’t fret, these petals are not made of plain old paper but gems and jewels galore. Bright and bold yellows, greens, pinks, blues and purples all appear amongst 18K pink gold. Shop here. BA
McQueen’s icons of Soho are now on T-shirts
Celebrating London’s Soho in all its iconic, eclectic glory, McQueen has unveiled a limited run of graphic T-shirts as part of the autumn/winter 2025 pre-collection – and they are so, so, so… Soho. The white tees spotlight two of the neighbourhood’s most energetic and eccentric characters: Soho George and Florence Joelle. George stuns in a razor-sharp tailored suit, complete with hat and sunnies, while Joelle channels Winehouse-esque glam with dramatic eyeliner, a bold red lip and a leopard print dress. Their faces don’t just appear on the shirts – they embody the electric spirit of Soho itself. Captured by photographer Theo Sion at The Coach & Horses for the accompanying campaign, the duo’s presence is a tribute to the soul of Soho’s vibrant community. Rumour has it that slipping one on might just let a bit of their legendary magic rub off on you. Only 100 of these limited-edition T-shirts are available, dropping June 3 in selected McQueen stores in London, Paris and New York and online here. Shop quick – these icons won’t hang around. BA
Swarovski’s launches the Octagon collection
Swarovski has launched the next part of its Created Diamonds line: The Octagon Collection. Sophisticated and stylish, the collection features laboratory grown diamonds with distinct, clean cuts which underwent a thousand different variations in design before the final cut was decided based on its ability to offer the best possible light refraction. The shape takes inspiration from the house logo as bought to life by the Italian global creative director Giovanna Engelbert in 2021. Engelbert says, “For this collection, I wanted the design to be simple and pure, allowing the brilliance of the diamond and the elegance of the shape to truly be the centre of attention.” The collection offers the full jewellery gamut with necklaces, rings, bracelets and pendants all up for the taking. Shop the offering here. BA
Franz Lyons Is the new face of Guess Jeans
Guess what? Franz Lyons is the new face of Guess Jeans. Best known as the bassist for American punk band Turnstile, Lyons is shot by LA-based photographer Liam McCrae in a new, laid-back campaign sporting classic G18 jeans, a bomber jacket and a long denim shirt against a plaster white backdrop. As the face, Lyon’s cool relaxed vibe steers the campaign, with the simple styling allowing his persona to shine through. Lyons can also be seen jamming out in the newly released video for Turnstile’s Birds wearing a full Guess Jeans Canadian tuxedo. The band are also set to headline Outbreak as part of the Lido Festival on June 13. Keep your eyes peeled. BA
Surf the latest Stüssy x Tekla link-up
This one’s for the beach lovers, skaters and surfers. Stüssy and Tekla have collaborated on a new collection rooted in a common love for sandy shores. While the collection includes products for the home and the beach, ranging from bedding to beach towels, the accompanying campaign features scenes of an idyllic family made up of Danish pro skater Hugo Boserup, American pro surfer Frankie Harrer and their daughter Yara. Shot in California, the family switches between surfing the waves and skateboarding the ramps. Meanwhile, model and gardener Courtney Coll is captured clutching Tekla x Stussy towels with her green fingers and is seen walking the beach in a fluffy robe. Shop here. BA
SWIISH sets its sights on the UK
Another Aussie invasion is coming to the UK, thanks to the cult Australian wellness brand Swiish. Founded by siblings Sally Obermeder and Maha Corbett in 2012, the Swiish sisters were well ahead of the curve when it came to the now-booming wellness craze. The brand has stood for empowering their buyers since day one, and quickly grew a global community. Its founding comes from a truly inspiring story: after Obermeder received a stage three cancer diagnosis, the pair were determined to create accessible solutions for improving inner health. Fan favourite products include: Supergreen superfood powder, Brain fuel and Bone + Heart health supplements. The science-supported supplements are formulated to improve skin glow, hair growth, metabolism and energy levels. Long hair, glowing skin and a feel-good caffeine-free morning? Sign us up. Get your goodies here. BA
CASABLANCA Opens is first-ever store
Casablanca has officially arrived on the Paris retail scene with a knockout debut flagship on the legendary Rue du Faubourg Saint-Honoré. Tucked into a coveted corner in the 8th arrondissement – where the fashion elite reside – the three-level space is as cinematic and bold as the brand itself. Designed by founder Charaf Tajer alongside art director Steve Grimes, the store is a masterclass in old-world elegance and futuristic flair. Think marble mosaics inspired by ancient Greece, velvet-lined deconstructed tennis courts, Kubrick-esque lightboxes and arched Parisian niches interrupted by vibrant colour gradients. It’s Casablanca’s sport-meets-sophistication aesthetic made tangible.
For Tajer, a Paris native with Moroccan roots, the store is personal: “I said I wanted a corner on that street – and here we are,” he says. “It’s not just about fashion. It’s about progress, purpose and showing what’s possible.” Next up? Beverly Hills (later this summer). EP
Dolce & Gabbana Takes Over Saint Tropez
Dolce & Gabbana is back in Saint Tropez for summer 2025, and it’s brought the heat – Sicilian style. For the third year running, the Italian fashion house has transformed Casa Amor, the ultra-chic beach club on Pampelonne Beach, into a full-blown Mediterranean fantasy with their DG Resort takeover.
The vibrant set-up fuses French Riviera elegance with the bold, folkloric flair of Sicily. Think sun-drenched colours, Carretto Siciliano prints, hand-crafted touches and a whole lot of bohemian glam. The atmosphere? Dolce Vita with a barefoot twist. Tables are dressed in folkloric patterns, loungers are lined with luxurious linens and the scent of wood-fired Mediterranean dishes drifts from the kitchen, where chef Zouhair is cooking up culinary magic – alongside a few international guest chefs for good measure. Add in world-class DJs and sea views for days, and you’ve got Saint Tropez’s hottest summer escape. EP
LVers gets a Fiery Copper Twist
What do you get when sunlight, scent and serious craftsmanship collide? Enter LVers Copper Edition, Louis Vuitton’s ultra-luxe ode to the first anniversary of its Pharrell Williams-crafted fragrance, LVers. This ultra-exclusive eau de parfum comes bottled in pure copper – yes, actual copper – crafted by Italian artisans using the ancient lost-wax casting method. Only 30 flacons exist worldwide.
Designed to mirror the healing, radiant energy of sunlight, the 100ml bottle glows with a soft golden sheen and is engraved with the Maison’s iconic Monogram. Inside, Master perfumer Jacques Cavallier Belletrud’s formula blends cedarwood, bergamot, galbanum and ginger – a forest walk bottled with a sunbeam.
Inspired by copper’s history in LV trunks and Pharrell’s own SS24 copper creations, this collector’s piece is more than a fragrance – it’s a future heirloom. EP
Top image: photography by Daniel Arnold.
