June 6, 2024 |
As we eagerly anticipate the upcoming spring/summer season, we’re thrilled to share our beloved brands’ latest ad campaigns. Brace yourself for a visual delight – a curated selection of images that capture the essence of warm weather antics with a touch of glitz and glam. These handpicked snapshots invite you to make a splash and redefine your style narrative. Its a sensational lineup of must-have looks. Summertime here we come! Jerome Kasusula Katende
DIOR
Shot by Brazilian photographer Rafael Pavarotti, Dior Men’s gradient-soaked SS24 campaign is a celebration of Kim Jones’ fifth year at the house, as well its rich heritage. Jones combines his own inspirations with those of the house’s previous artistic directors, resulting in a vivid-hued fusion of masculine elegance and a couture spirit. Bella Koopman
FENDI
Fendi’s SS24 menswear campaign is a star-studded affair, centering brand ambassadors Kuang-Han Hsu, Jeremy Pope and Massimiliano Caiazzo. Directed by Italian artist Nico Vascellari, the campaign explores the dichotomy between luxury and workwear, featuring the rising stars delivering branded boxes and coffees against a lift-like metallic background. BK
GUCCI
Gucci’s SS24 Ancora campaign celebrates the timeless beauty of fashion photography. Shot by veteran David Sims, the release marks the first campaign featuring the work of creative director Sabato De Sarno. Starring an assortment of upcoming models like Ana Rossolovich and Fadia Ghaab, the images are clean-cut, signalling the Italian designer’s more youthful interpretation of the house’s established codes. BK
Gucci Eyewear
In its latest campaign, Alia Bhatt, Vittoria Ceretti and Ni Ni sport the new Gucci Eyewear SS24 collection with sensual sophistication. With Gucci’s logo crafted onto golden rivets, options include everything from cat-eye optical frames to specs featuring Art Deco-inspired patterns. Styled by the fashionably famed Alastair McKimm and captured by David Sims, the models are shown on the go against the backdrop of Milan’s sunlit, and somewhat blurry, cityscape. Each frame effortlessly expresses a sense of youthful confidence, in line with Sabato de Sarno’s vision for the house. Anyone care for a gelato? This campaign is bringing the heat. Bella Magee
GUESS AND MARCIANO
Argentine-Spanish influencer Georgina Rodríguez reprises her role as a Guess poster girl for the brand’s SS24 campaign. Directed by chief creative officer Paul Marciano and shot by Tatiana Gerusova, the images show a radiant and relaxed Rodríguez lounging around a rustic estate in Madrid’s Vereda del Cortijo – quite the life. BK
LOUIS VUITTON
Pharrell Williams’ vision for Louis Vuitton is quickly establishing itself as a vibrant, contemporary and charmingly suave take on the house’s classic codes – with its SS24 campaign being no different. The multi-component video and image campaign features a collection of relaxed models posing around a distinctly Parisian backdrop looking like the coolest kids in town. BK
LOEWE
American singer-songwriter Omar Apollo and Irish heartthrob Jamie Dornan are the stars of Loewe’s easygoing spring/summer 2024 menswear campaign shot by David Sims. Featuring key pieces like the Puzzle tote and Pavé Screen sunglasses, the release shows an unbothered Apollo swanning around a small, circular stage and Dornan reclining on a cushty-looking chair, oozing the effortless cool that’s synonymous with the Spanish brand. BK
PRADA
Prada’s gets up close and personal in its SS24 campaign. Opting for a synergetic aesthetic across men’s and womenswear, brand ambassadors Troye Sivan and Harris Dickinson, as well as the models who walked in the original women’s showcase, take centre stage in a Willy Vanderperre-shot study of simplistic beauty. BK
SAINT LAURENT
Quintessential YSL is the name of the game for the brand’s spring/summer 2024 campaign, shot by creative director Anthony Vaccarello. Understated, subtle and painfully chic, models are seen reclining on stools and curved chairs to sell the ultimate Saint Laurent fantasy but Diana Ross, who also fronts the campaign, takes the cake. The American singer, actor and all-round icon is seen in a svelte black dress or wrapped in a decadent fur coat. C’est magnifique! BK
GIORGIO ARMANI
Renowned visual storyteller Carlijn Jacobs takes charge of the lens for Giorgio Armani’s SS24 campaign, starring high-jump extraordinaire Gianmarco Tamberi and model Quinn Elin Mora. Centering light as its key theme, the campaign pays appropriate homage to the brand’s proven aptitude for subtle elegance. BK
ANDREAS KRONTHALER FOR VIVIENNE WESTWOOD
Put Juergen Teller in a room with some Vivienne Westwood clothes and something weird and wonderful is bound to happen. Focusing on the spring/summer 2024 collection by Andreas Kronthaler, the German photographer has taken to, of all places, a mannequin factory for the campaign, capturing friends of the British brand – Naomi Campbell and Penelope Tree included – in all the collection’s campy, eclectic glory. BK
MIU MIU
With a star-studded cast, including the likes of The Crown’s Emma Corrin and Priscilla star Cailee Spaeny, layers are at the forefront of Miu Miu’s SS24 campaign. It brings that perfect balance of simplicity and vitality, paying homage to the coming and goings of the quintessential ‘frazzled Englishwoman’ look that Miu Miu has moved into the mainstream. What’s not to like? Izzy Heywood
JIMMY CHOO
Step into the effortlessly cool world of Jimmy Choo with its men’s spring/summer 2024 campaign, where London’s dynamic streets set the stage. Embrace carefree chic modernity and confident pastel hues. Anton Gottlob’s lens and Ben Schofield’s styling not only capture the essence of the new collection but also spotlight the latest Finnion Monkstrap and Etta Mule. With Jimmy Choo, every step is a statement. JKK
Travelling to the summer hot-spot of Ibiza for its women’s spring/summer 2024 campaign, shoe behemoth Jimmy Choo is making us all crave a bit of sun. Featuring model Vivienne Rohner and global brand ambassador Miyeon, the monochromatic collection is seen walking cobbled streets and plush hotel carpets, making us all ask, “is it only January?”. BK
LORO PIANA
Loro Piana’s SS24 campaign proves that grey is the new black. Speaking to the plush comfort the Italian brand is known for, a cashmere-clad model lies across a bed of grey pebbles, whilst another swans across sun-dappled fields in a relaxed stone-coloured suit. Timeless, calm and sophisticated, we’re happy to buy into that. BK
DSQUARED2
“What happens when you ask porn stars to act?” asks Nadia Lee Cohen, the pop-culture mover, shaker, photographer and videographer who not only shot, but also directed Dsquared2’s provocative SS24 campaign. Set against the sprawling hills of Hollywood in the San Fernando Valley, models like Bosnian Serb Nataša Vojnović and Tony Ward – a legendary actor and model of the ‘90s – looked as if they’d been plucked straight out of Jumbo’s Clown Room bikini bar. The idea was to replicate the booming porn industry in the 1990s and the result was a sexed-up, high glam photoseries and short film rife with deadpan delivery. Now that’s hot. Emily Phillips
FABIANA FILIPPI
Norwegian-American musician Okay Kaya is the definition of refined elegance in Fabiana Filippi’s SS24 campaign. Shot by Paris-based photographer Drew Vickers under the expert art direction of creative couple Lolita Jacobs and Jean-Baptiste Talbournet Napoleone, the multimedia offering is quintessential Fabiana Filippi, embodying a minimalist aesthetic that draws on the codes of subtle femininity. Intended to remind viewers that the real luxury is living life as authentically as possible, the release feels poetic, light and incredibly enticing. BK
TOMMY JEANS
Tommy Hilfiger‘s cool interpretation of classic Americana has just been given a European makeover. For its Spring 2024 campaign, Tommy Jeans, the brand’s youth-oriented line, has enlisted an assortment of fresh, Gen Z faces like Mia Regan and Kit Price to embody the spirited flare of its latest collegiate collection. Sporting Oxford shirts, cricket jumpers and bomber jackets, the rising stars are shot by Philadelphia-born photographer Tyrell Hampton as they frolic in the grass and bask in the sun. Not a bad day’s work! BK
DIOR
Famed American photographer Tina Barney captures a seamless blend of elements from both the past and present in Dior’s SS24 women’s campaign. Emphasising a transformed version of the Abandon dress – originally released in 1948 – a slew of heady jackets, adorably embellished pumps, sheer lace gowns and of course, the traditional Dior Toujours bag – now finished in an edgy crinkled leather – inside an enticing crimson boudoir setting, it’s enough to leave you daydreaming. J’adore, Dior! IH
LOEWE
Loewe’s dynamic SS24 womenswear campaign is jam-packed with theatrical-acting references which draw heavily from provocative American sculptor and artist Lynda Benglis. Lensed by David Sims, acting chameleons Taylor Russell, Yang Mi and Lim Ji-Yeon re-interpretate Benglis’ memorable posed portraits, wherein Russell characterises the direct candour of one of her most famous ads, which was created for Artform in 1974. At once, playful, and serious, the visuals stress a strong sense of continuity between studio-working and domesticity. IH
FENDI
Fendi’s SS24 womenswear campaign exudes effortless grace and sophistication. Paying homage to Fendi’s past, the Sellaria stitch – featured across both jackets and classic Fendi bags – becomes the focal point as it’s positioned against a crisp, muted mauve backdrop, accentuating the intricacies involved in the craftsmanship. An additional shot, which places a colour-block-top clad model in front of a cloud-dappled azure blue sky, ignites a feeling of freedom akin to the atmosphere of balmy summer months. IH
VICTORIA BECKHAM
Juergen Teller has been booked and busy this campaign season, shooting for the likes of Marc Jacobs and Vivienne Westwood. Now, the revered German photographer has turned his lens to the designs of his old friend Posh Becks. Embodying Teller’s classic blunt and modest style, the campaign sees Beckham’s muted tones and structured silhouettes shot around a grand-looking country home fit for any swanky summer soiree. BK
GUESS USA
Shot by multi-hyphenate and regular collaborator Eli Russell Linnetz, Guess USA’s SS24 campaign is a delightfully daring interpretation of the brand’s established Western American codes. Drawing on the colour palette of old films, notably the 1984 flick ‘Splash’, the images are sexy, soaking and leave you wanting more. A stylish presentation that shows the brand’s vintage-inspired designs in the best light, Guess USA are selling a fantasy that we are more than happy to buy. BK
DOLCE AND GABBANA
Fresh off her first Grammy win, music maestro Miley Cyrus is now carving her path to bonafide fashion darling, staring in the most recent Dolce and Gabbana eyewear campaign alongside actor and model Matthew Nozska. Sprawled across a cushty red couch, the ‘Flowers’ singer is artfully captured by Mert Alas to create a sexy ode to the morning after. BK
BURBERRY
For its spring/summer campaign, Burberry headed to Jamaica. Interspersing the house’s classic knight and shield motifs, English garden flowers and summer fruits pop up throughout. Shot by Tyrone Lebon, Daniel Lee explained the decision to shoot in Jamaica as a means of celebrating “the rich culture and influences that makeup Britishness today.” BK
BALENCIAGA
Demna has gone all out for the Balenciaga’s spring/summer campaign. Giving fans a glimpse into the inner workings of his life, the designer called on an assortment of friends and family such as Renata Litvinova, Tommy Blue and his mother Ella to communicate his vision. Shot by fine art photographer Jitka Hanzlová, the campaign sees each talent posed against a luxurious, two-dimensional backdrop, contrasting the unmistakable depth of the collection. Discover more here. BK
JIMMY CHOO
Jimmy Choo joined forces with the woman of the moment for its spring/summer 24 campaign, actress and dreamboat Sydney Sweeney. Shot by Oliver Hadlee Pearch against the all-American backdrop of palm springs, the campaign shows the blonde bombshell on a summer road trip, escaping the city with a playful and cheeky flair. BK
ZEGNA
Nobody knows how to do effortlessly cool menswear quite like Zegna, and for the brand’s SS24 campaign, it’s embraced this with a sun-drenched spin. Featuring global ambassador, actor and former gymnast Mads Mikkelsen, the campaign sees the multi-hyphenate donning the Oasi Lino collection as he swans around a dreamlike landscape that nods to Oasi Zegna, the territory in the Italian alps that continuously inspired the brand’s founder. See more here. BK
GUESS ORIGINALS
Set against Georgia’s rugged landscapes, Guess Originals‘ summer 2024 campaign brings the heat with an unexpected twist: rising Atlanta-based rap star Camo, making waves as part of Lil Yachty’s ‘Concrete Boys.’ Photographed by Atlanta’s own Neri, the campaign doesn’t blend into the scenery, it rocks it. Featuring the expanded RealTree Camo collaboration, with everything from windbreakers to utility vests, this Guess collection is as versatile as a rapper’s rhyme scheme. With earthy tones and pops of vibrant pink, Guess Originals turns heads. It’s like a Southern breeze with a hint of rap swag, just what your wardrobe ordered! Get your hands on the collection at Guess Originals stores and online here. Hamza Khan
