Peter Do is Helmut Lang’s new creative director. Coming into effect on May 15, the New York-based designer will showcase his first collection for the brand at New York Fashion Week in September for SS24. He will oversee the label’s menswear and womenswear, as well as continuing to helm his own eponymous label.
Do is an exciting choice for Helmut Lang. After graduating from F.I.T in 2014, Do won the prestigious LVMH Graduate Prize and went on to work for industry darling, Phoebe Philo, at Céline. He has also designed for American designer Derek Lam and was one of the winners of the 2020 edition of the LVMH Prize for upcoming designers. Since launching his namesake label in 2018, Do has become known for his dedication to tailoring, construction and craftmanship, even starting his “Made in NYC” initiative to support local crafts. Committed to conscious production, Do offers a pre-order option for popular garments and reuses a large portion of his fabrics.
Having become one of NYFW’s hottest tickets in the past few years, Do is perhaps one of the best choices to restore Helmut Lang back to its former 90s glory. Since Helmut Lang left his eponymous label in 2005, the brand has introduced a variety of creatives to steer the ship, including a series of ‘editors in residence’ such as Isabella Burley, the former editor-in chief of Dazed, and Alix Browne, the founding editor of V Magazine. Announcing that he would be taking the reins, Do stated “It is my deep honour to be entrusted with ushering in the next chapter of his legacy”, and that, “No one embodied radical thinking more definitely than Helmut Lang”.
Speaking about Do’s appointment, Helmut Lang CEO Dinesh Tandon said the team are “thrilled” and that “[Do’s] clear and innovative approach to design very much aligns with the brand’s ethos and heritage. His experience with luxury fashion houses and his acclaimed eponymous label make him a natural choice for this role.”
Being the first designer appointed to the position since Shayne Oliver’s stint in 2017, Do is sure to bring a much-welcomed fresh perspective to Helmut Lang.
Photography courtesy of Helmut Lang.