Moschino: Ready-To-Wear SS24

Moschino is without a designer after the departure of Jeremy Scott and is marking 40 years since the death of its founder Franco Moschino. So with an important anniversary to celebrate and new creative director yet to be announced, the brand got creative with its fashion show. It threw out the rule book and tasked four of the most influential stylists in the world – Katie Grand, Gabriella Karefa-Johnson, Carlyne Cerf de Dudzeele and Lucia Liu to reinterpret its archive with capsule collections. Their four very different takes on Moschino were presented at an extravaganza fashion show, that encapsulated the joy, irreverence, style and fun of Moschino. 

Carlyne Cerf de Dudzeele, who worked closely with Jeremy Scott opened the show with classic jeans tees, hoodies and blazers all worn with lashings of oversized diamanté jewellery. It perfectly reflected the influential  high/low look that she pioneered. Next Karefa-Johnson brought her signature energy andthe catwalk with a series of luxe hippie, crochet and patchwork looks inspired by early ‘90s Moschino collections. 

Lucia Lui focused on the femininity and romance of Franco’s work, lavishing her looks with frills flounces heats and bows. 

Katie Grand closed the show with wild dancers choreographed by Wayne McGregor that thrilled with energy and attitude. Each capsule was totally different, touching on specific aspects of the Moschino legacy, yet there was a coherence which illuminated the feel-good spirit of the brand. The models walked the finale in T-shirts to raise money for the Elton John AIDS Foundation, honouring its founder, who died of the disease and looking to its future. 

Photography by Christina Fragkou. 

moschino.com

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