June 13, 2022 |
This year marks ten years since the inception of LFW June. The last decade has seen a wealth of menswear talent infiltrate the capital, ushering in a mass arrival of creative disruptors who’ve smashed gender norms, defied convention and cemented London’s menswear scene as a cultural juggernaut at the forefront design innovation. Designers such as JW Anderson, Craig Green, and Martine Rose, to name a few, have weaved a rich tapestry cultural ideas which have propelled London’s menswear to one of the strongest design scenes globally. To close out this iteration London Fashion Week, the British Fashion Council has collaborated with 10 Men Magazine on a short film celebrating the creativity and breath of modern British menswear, taking the creations of some of the city’s finest exports on a trip to the dancefloor.
LONDON MENSWEAR: MOVING FORWARD
A collaboration between 10 Men and the British Fashion Council
Director LOUIS HOLLIS
Creative Director SOPHIA NEOPHITOU
Fashion Editor GARTH ALLDAY SPENCER
Hair HIROSHI MATSUSHITA using Oribe Hair Care
Make-up ANDREW GALLIMORE at Of Substance using Augustinus Bader
Models EMMANUEL ADJAYE at Next wearing Alexander McQueen, CHEIKH TALL at Storm wearing Charles Jeffrey LOVERBOY, TAYLOR-KAE KNOTT at Mutha wearing AGR, ANDREW NELSON at Storm wearing Edward Crutchley, MITCH MAKANDE KALUNGI at Mutha wearing Paul Smith, AB SARR at The Squad wearing Bianca Saunders, KIYAH MICUCCI at Storm wearing Ahluwalia, DEL WINDER at Storm wearing A-COLD-WALL, JASON HARDERWIJK at Storm wearing Labrum, AVAN WOOD at Storm wearing Bethany Williams, KIAN CLEATOR at Chapter wearing Feng Chen Wang, HARRY SINGH at D1LON wearing JW Anderson, ZHICHENG HAN at Storm wearing Burberry, LEE KYUNG SONG at First wearing Robyn Lynch, BUNNY SYXES at Supa wearing Martine Rose, JIALONG KANG at Storm wearing Private White, KAI GRIMES at Storm wearing Dunhill, JAMES FISHER at D1LON wearing JordanLuca, ARTHUR LAIDLAW at Milk Management wearing Andreas Kronthaler for Vivienne Westwood, BARNABY HARBER-WINCOTT at Lis Rutten wearing S.S. Daley, ANDREW FLEMMY at Storm wearing Dunhill, AMIN LAWAL at The Squad wearing Oliver Spencer, PIERRE-ANTOINE BARDOT at Chapter wearing Dunhill, YVON-PATRICK GOTENI at D1LON wearing Nicholas Daley, RHYS JELSON at D1LON wearing Bethany Williams and KAI GRIMES at Storm wearing Harris Reed
Talent COZETTE MCCREERY
Videographers LLOYD COOK and LAWRENCE THOMAS
Camera assistant JUDE HOLLIS
Fashion assistants BRITTANY NEWMAN, NINA CHENG, SHAHINAZ ALOTAISHAN and INDIA ROSSO
Hair assistants TSUYOSHI TAMAI and DAVID HAURET
Make-up assistants MAEVE MCELHOLM and KITE CHUANG
Casting ADAM BROWNE and DEANA SPAVENTO at Six Wolves
Production ZAC APOSTOLOU
Shot at VENUE MOT UNIT 18
Music “System Critical” by Aiden
