After a wardrobe refresher for your seasonal rotation? Kloss is coming at cha with a brand new merch drop. The creative community’s founder, Alec Maxwell, has tapped British label Saviour for a limited merch drop that dresses everyday garms in psychedelic prints, all while giving back to charity. Launched last year, Saviour founders William Rook and John Akanmu tend to splatter their borderless artwork onto hoodies, tees and jackets, often inspired by British culture that surrounds them. Saviour’s clothing keeps edges ragged, seams pulled and fabrics layered, taking pride in the imperfections that have come to define the brand.
Kloss and Saviour have teamed up to give back to the organisation that brought them together. Named Shadow to Shine, the Kloss initiative encourages the future generation of creatives to tear down industry barriers by providing aspiring artists with the tools they need to succeed in their desired workplace. The collaborative range includes hoodies and long-sleeve tees that don morphed graphics and co-branded lettering in a rainbow fashion. Brand logos are stamped on the chest, while “for this life” adorns the right sleeve and “Kloss” is printed on the left.
Made from organic cotton, with zero waste and climate neutral production techniques, all proceeds from the collection will go back into funding Saviour and the work of Shadow to Shine, as Kloss works to expand its programme to reach more Londoners.
“Since the inception of Kloss, I always wanted to create a social conversation and create an environment for young creatives to thrive,” says Maxwell. “When I was introduced to Will through Shadow to Shine, we connected over creativity and I was inspired by his approach and commitment to design and work. It felt right to collaborate with his brand to spotlight the journey we’ve been on.”
The Kloss x Saviour capsule collection is available to shop here.
