It’s safe to say Ariana Grande has had quite the year. Between a global tour and the release of her album Petal, she’s been hard to miss. However if you’ve managed to miss the wonderful Miss Grande, never fear – the singer is also the face of Swarovski‘s latest collection, Swarovski Classica, which nods to the beauty of the calla lily.
The 29-piece offering designed by Swarovski’s global creative director Giovanna Engelbert includes earrings, rings, bracelets and pendants, all moulded to emulate the flower’s unique, trumpet-shaped form. The jewellery is sculptural and polished, but with fluid, curved shapes that give it a delicate softness, making it fitting for occasions formal or otherwise.
For the campaign, Grande, who has previously worked with the brand on her own collection, wears the pieces in a series of looks visualised by Engelbert and captured by longtime collaborators Mert and Marcus, with each frame showing off how easy the collection could be worn together or alone. Grande looks poised, as always, and conjures up the look of a woman sitting at a hotel bar, cocktail in hand, looking like she’s either just arrived from somewhere fab or is about to leave for somewhere even better.
While Classica is more restrained than some of Swarovski‘s bolder collections, there’s still plenty of luminary details to dazzle wearers and their company. Crafted from sterling silver, made from recycled sources and with touches of 18k gold finishing, the offering is both sleek and sufficiently sparkling. Paired with the campaign, which positions Grande’s captivating pop-star presence front and centre, the grandeur of Swarovski gems has never been so crystal clear.
Photography courtesy of Swarovski.
