The Free Spirited World Of Chemena Kamali’s Chloé

“It started with a feeling, and it was a reflection of what’s going on,” said Chloé designer Chemena Kamali of her free spirited, folksy collection that was packed with traditional hand craft. The specific feelings she keyed into? Freedom, and a sense of shared humanity. On her moodboard were images that captured free-spirited, outdoorsy playfulness and uninhibited joy, from Elaine Constantine’s colour-saturated optimism, to Bob Fitch, who documented hippie culture and values.

Shot by Vanina Sorrenti and styled by Sophia Neophitou, Linda Bubkamp wears the collection on the cover of Issue 77.

Issue 77 of 10 Magazine – FUTURE, LEGACY, HERITAGE  – is on newsstands September 18. Pre-order your copy here.

@chloe

CHLOE: FREE SPIRIT

Photographer VANINA SORRENTI
Fashion Editor SOPHIA NEOPHITOU
Models LINDA BUBKAMP at Next Management, LAURA SAVY and DEXTER FRANC at Elite Model Management
Hair HIROSHI MATSUSHITA using ORIBE Hair Care
Make-up MEGUMI MATSUNO at Of Substance using SISLEY Paris
Manicurist SASHA GODDARD at Caren Agency using Dior Manicure Collection, Le Baume and Dior Vernis by DIOR
Digital operator SAM HEARN
Photographer’s assistant TOM HILL
Fashion assistants GEORGIA EDWARDS, TOMMY DOWLING and CECILIA NUVOLA BECHINI
Make-up assistant METTY TAJI
Casting ARIANNA PRADARELLI
Production ZAC APOSTOLOU

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