Harris Reed Is The New Creative Director Of Nina Ricci

Fashion’s old guard is getting a facelift. Today, the house of Nina Ricci welcomes Harris Reed as its new creative director. Following in the footsteps of Botter founders Lisi Herrebrugh and Rushemy Botter, who departed from the label in January after a brief three years, Reed’s new role is effective immediately, with the 26-year-old designer set to debut his first collection for the house in early 2023.

“I am honoured to be joining The House of Nina Ricci, with its treasure chest full of glamour, history and power ready to be explored,” said Reed in a statement. He is the youngest creative director to take the helm of the storied house. “I am truly excited to challenge the landscape of what femininity means across Fashion and Beauty in such an iconic house.”

Reed is part of new troupe of London talent who are creating beyond their years. Finding success while studying at Central Saint Martins after dressing Harry Styles, the designer’s gender fluid approach to flamboyant fashion has earned him mass industry acclaim. Just last Thursday, Reed staged his eponymous label’s first catwalk show in London which was soundtracked by Adam Lambert.

The announcement shortly follows the news that Maximilian Davis has shortened Salvatore Ferragamo to simply Ferragamo ahead of his debut collection for the Italian heritage brand this Saturday. The industry’s oldest names now have fresh blood.

To get to know Nina Ricci’s new creative director, read our Issue 67 cover story with Reed here.

Photography Rob Rusling, styling Sophia Neophitou. 


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