Pack your bags, lads, we’re off to Florence!
Silvia Venturini Fendi will stage her next menswear show during Pitti Uomo.
Having played host to a series of guest designers over the years, including Jil Sander, Wales Bonner and most recently Martine Rose, who brought a taste of London to Florence’s cobbled streets back in January, the revered men’s trade show (taking place June 13-16) will play host to Fendi’s SS24 collection.
The show will take place June 15 at the brand’s newly opened accessories plant, located a 30-minute drive outside the city.
“I am thrilled that the next men’s show will take place in such a special location to me, the pulsing heart of Fendi, a place symbolic of creation, where development, innovation, craftsmanship training and production are reunited under the same roof,” says Silvia Venturini Fendi. “It will be such a unique occasion to see our products take life exactly where our Artisans make them, letting them take centre stage on that day.”
Get ordering those Aperol Spritz, this is set to be a good ‘un!
Image taken from 10 Men Issue 53, shot by Christina Ebenezer and styled by Ola Ebiti. Pitti Uomo takes place June 13-16.