February 11, 2025 |
Fashion lovers, picture a world where style meets sophistication – beautiful, isn’t it? Now, imagine stepping straight into that world, as Emporio Armani brings its exclusive experience to the Selfridges Corner Shop, where effortless elegance takes centre stage.
Bringing the Italian house’s signature understated elegance to London, this immersive pop-up is a stylish playground showcasing Emporio Armani’s spring/summer 2025 collection. Think transitional wintery denim, day-to-night essentials, iconic pieces and the addition of sleek pre-spring menswear, all embodying that undeniable Armani allure. Whether you’re after timeless staples or the next statement piece, this offering is designed to elevate your wardrobe with ease.
But this activation isn’t just about fashion – it’s a full sensory journey. Inspired by the house’s Milan concept store, the space is a feast for the eyes. A brutalist palette of glass, mirror, chrome and concrete sets the tone, while soft textures and playful lighting draw you in, encouraging you to explore and indulge in every detail and creating a modern yet inviting ambiance.
But what’s a luxury encounter without a touch of indulgence? Step into the Armani/Dolci area for a taste of Italian sweetness, where exquisite chocolates from the award-winning Master Cioccolaterie Guido Gobino await alongside rich, hot drinks. Craving something floral? The Armani/Fiori installation is a dreamy showcase of sculptural bouquets, proving that Armani’s artistry extends beyond fashion.
To top it all off, the Armani/Libri selection invites you to dive into the world of fashion, design, and architecture with celebrated literary works like Icons of Style and Gio Ponti e Milano. This isn’t just a shopping space – it’s a cultural escape.
Chic, delicious and utterly captivating, Emporio Armani at the Selfridges Corner Shop is an ultimate high fashion destination. Ready to embrace luxury? This is your front-row seat.
Photography courtesy of Emporio Armani.
