February 17, 2025 |
Former editor-in-chief of British Vogue Edward Enninful is launching a global media and entertainment company alongside his sister Akua Enninful. Named EE72, Enninful told WWD that the initiative will offer “authentic representation and storytelling that speaks to today’s interconnected world.”
Together, the siblings have set their sights on forging strategic partnerships with “visionary creators and groundbreaking companies to develop and produce transformational content, immersive experiences and innovative products that challenge audiences to see the world through new eyes,” according to WWD. The pair will also work to advocate for “voices that disrupt traditional narratives. The company’s vision is anchored in empathy and innovation, fostering meaningful connections across communities and cultures.”
“We’re creating a space where creativity transcends boundaries, where diverse voices don’t just exist – they lead,” Edward Enninful tells WWD. “Our mission is to reshape how we see and understand each other, building bridges across cultures and communities,” he says.
The fashion maverick will serve as chief creative officer while his sister will undertake the role of CEO.
Photography courtesy of Edward Enninful.
