Step right up – Chanel has transformed Covent Garden into the ultimate beauty playground. Open until March 30, the Rouge Coco Playground invites you to wander, play, and revel, free of charge, in all things Rouge Coco. Inspired by the girlish charm of the house’s Rouge Coco lipsticks, including Rouge Coco, Rouge Coco Baume, Rouge Coco Shine, and Rouge Coco Flash, this immersive pop-up is the perfect weekend experience for all beauty lovers.
Located in the East Piazza, the experience blends beauty with indulgent surprises. Think pink skateboards, oversized lipstick installations, complimentary Coco stickers, and selfie spots at every turn. Dive into interactive games, catch live skateboarding performances, and savour a scoop of gourmet Coco Cream Sorbet. There’s also an endless spectrum of lipstick shades to explore, from Flirty Coral to Honey Bliss.
To kick things off, yesterday Chanel invited two-time Olympic medallist Sky Brown to open the pop-up. Wearing a Chanel denim bomber, the 16-year-old carved up the Piazza before swiping on a silky rouge lip, in a true Coco fashion.
For beauty lovers, Chanel’s expert make-up artists are on hand with one-to-one beauty sessions and immersive masterclasses. Booking a class means you get a redeemable voucher for pop-up products, with an exclusive goodie bag waiting for you at the end. And for the perfect souvenir, don’t leave without picking up the Customisable Set, where you can choose two Rouge Coco lipsticks packed in a Chanel lipstick case that doubles up as an attachable charm, a cute addition to any Chanel handbag.
With the brand’s first flagship boutique in Covent Garden, the Rouge Coco Playground marks a bold new chapter for Chanel Beauty. A CC-studded wonderland awaits – playful, rouge, and perfectly Coco.
Photography courtesy of Chanel. Visit the Rouge Coco Playground at East Piazza, The Market, Covent Garden, London, WC2E 8RF.
