Everybody loves a good lippy, especially when it comes courtesy of Chanel. A step up, everybody loves a good pop-up. Enter The Rouge Coco Kiosk, a glossy beauty pit stop located outside the Selfridges Duke Street entrance in London. Open for the perusal from today until June 29, the immersive activation celebrates the launch of Chanel’s new Rouge Coco Hydra Gloss.
Inside, visitors can discover the full Rouge Coco Hydra Gloss collection – an 18-shade line-up promising mirror-like shine with skincare benefits to match. Formulated with camellia ceramides and a Hydra Peptide Complex, the gloss delivers up to 24 hours of hydration while leaving lips with a light-reflecting, glassy finish that lasts long after the first swipe.
Open daily from 10am-10pm and free to visit, the kiosk offers more than just a shade match. Guests can sip refreshments inspired by the gloss colours while a soundtrack of summer tunes sets the mood, making it an easy stop whether you’re in the market for a new lip gloss or simply passing through Selfridges.
There’s also the chance to get your hands on the first issue of Coco Magazine, Chanel’s new limited-edition beauty publication. Available with one of eight collectible covers, the debut issue features editorials, photography and playful games, exploring beauty through the lens of colour, creativity and self-expression.
This summer, The Rouge Coco Kiosk is yet another good reason to swing by Selfridges – and, if ever there was an excuse to add another Chanel lip product to your 11.12 handbag, this is it.
Photography courtesy of Chanel Beauty.
