March 26, 2024 |
Luxury body care and fragrance brand Byredo has landed in Covent Garden! Following the tremendous success of its first store, located on Soho’s Lexington Street, the Stockholm-founded label has turned its attention to the bustling heart of Seven Dials for its sophomore space.
Marking a significant milestone in its ever-expanding business, the store opened today and reflects the brand’s carefully curated minimalist aesthetic, perfectly complimenting the historic architecture of the street surrounding it. Fronted by both white brick and glass, the space is a welcome stop-off for any curious passer-by. Venture inside and you will be greeted with a sleek, industrial shell filled with warm-toned decor including wood panelling and cowhide couches.
Known for its exquisitely crafted products which draw from various influences lifted from art and culture, the new store carries the full range of Byredo products which includes perfume, home fragrance, makeup and body care.
Speaking on the opening, founder and creative director Ben Gorham notes, “As a microcosm of London, Covent Garden expresses the melting pot of influences which makes this city so unique. This is totally in sync with the diverse global energies that make up Byredo and I’m interested to see the dialogues that will emerge from our interactions.”
Now open, Byredo’s sophomore store is located at 25 Monmouth St, London WC2H 9DD.
Photography courtesy of Byredo.
