October 27, 2014 |
Queen B and King P (Philip Green) are teaming up to produce an athletic streetwear brand, as yet unnamed but listed as Parkwood Topshop Athletic Limited. “I have always love Topshop for their fashion credentials and forward thinking,” Mrs Carter told WWD. Philip is keen to differentiate this partnership from a brand-celebrity collection – it’s a 50-50 joint venture. But what will they be selling? Well, a selection Yonce-flavoured clothing, footwear and accessories all geared towards exercise, be it dance, fitness or sport. Not gym bunnies by any stretch of the imagination, it’s likely that dance is the only one of these likely to apply to us here at Ten. If you can call drunkenly screaming down the microphone in a Soho karaoke bar dance that is. Anyway, Topshop intend to hire a separate team to run the label which is yet to be given a launch date. It’s going to be Sasha Fierce.
Picture: www.iambeyonce.com
By Ted Stansfield
