Jimmy Choo’s got a new man in the building. Earlier this year, Motofumi “Poggy” Kogi was named style curator for Jimmy Choo’s men’s collections, making the fashion curator and designer the very first to step into the role. A collaborative partnership to be undertaken alongside creative director of 13 years Sandra Choi, the pair celebrated Poggy’s appointment via an intimate dinner at Caviar Kaspia in Paris over the weekend. The event also raised a toast to the spring 2026 men’s collection – Poggy’s first for the brand – a sleek, diverse range of loafers, derbys and boots reimagined with contemporary proportions and innovative finishes while staying rooted in heritage craftsmanship. Ahead of the dinner, we heard from the design duo about their shared vision for modern men’s style, how their collaboration shaped this season’s aesthetic and what we can expect from the pair going forward.
1. Poggy, how does it feel to be appointed the style curator for Jimmy Choo men’s collections?
Poggy: I’m truly delighted to be involved more fully as the men’s style curator. When Jimmy Choo first launched its men’s line, I was involved in buying the collection in my previous role as a buyer. In 2021, I had the opportunity to collaborate with Jimmy Choo again, alongside the artist Eric Haze. We share a common vision for culture and creativity, and together with Sandra and her team, I’m excited to help shape a new vision for the men’s collections.
Motofumi “Poggy” Kogi, style curator of Jimmy Choo men’s collections, and Sandra Choi, creative director of Jimmy Choo
2. Poggy, how has your previous relationship to Jimmy Choo informed the work you’ve done for the spring collection?
P: I’ve followed every season since I was a buyer at a multi-label store in Japan, so I feel I naturally understand what the brand has always valued. That’s why I want to preserve its heritage, while gradually introducing new and modern perspectives. I hope to guide the brand with that balance in mind.
3. Sandra, why did Poggy feel like the right fit for this prestigious position?
Sandra Choi: The relationship with Poggy developed very organically. We first connected through a shared appreciation for craftsmanship, culture and the way menswear is evolving today. As our conversations continued, it became clear that we spoke the same language when it came to making, materials and authenticity. What started as a dialogue naturally grew into a creative partnership built on mutual respect and curiosity.
4. Both, can you talk me through the spring 2026 men’s collection? What was the inspiration, what are the key silhouettes and design features, etc…
SC: I wanted a wardrobe for men that combines tradition with the now, pieces shaped by the artisan hands, classic men’s styles twisted. Through my continuous conversations with Poggy, the collection feels totally in the here and now. It is heritage, updated. Shooting the campaign in Japan was not just about aesthetic inspiration, but about context. Japan represents a profound respect for craft and precision, which are central to this collection.
P: The spring collection was based on classic men’s style, but starting to incorporate elements of London culture. We worked with bonsai artist Kojima from Tradmans, and sound engineer Devon Turnbull of Ojas in order to approach the new Jimmy Choo man in a 3D way, using people who respect craftsmanship while also co-existing with current street culture.
Jimmy Choo Men’s Spring 2026
5. Both, what are you most looking forward to about working together?
SC: We are forging a creative partnership in how to distill our men’s aesthetic clearly, affirming some narrative for our design discipline. Jimmy Choo men’s was launched in 2011 and it’s always been about being British, the art of being inspired by where the brand lives, the history, the cultures and the sub cultures that have shaped the different movements through the decades, so much has influenced the way dressing and fashion evolved, it serves as endless inspiration to the collections. While the Jimmy Choo brand has a strong overarching sense of personality, I think it’s important to outline how our men’s collection should be styled; the character, the fashion, the aesthetic. For me, Poggy’s expertise and point of view in fashion helps to distinguish our men’s collection perfectly and respectfully.
P: I love London, and I feel so privileged to collaborate with Sandra on exploring the Britishness of Jimmy Choo. London is home to Jermyn Street, Savile Row, and other areas that set the benchmark for men’s fashion. At the same time, London is also a centre for modern street fashion and new music. I’m thinking about how I can reflect this image of London in new ways through the products, by viewing it from a Japanese perspective.
6. Both, how do you see this collaboration expanding over the next few seasons?
SC: At the beginning, Poggy’s involvement was rooted in cultural exchange and point of view. Over time, his role has naturally deepened and become more collaborative. Today, he is fully embedded in the creative conversation, contributing meaningfully to how we think about menswear and where it is heading. The beauty about our work is that we can make and create, the exchanges from Poggy and my team inform how best to bring ideas to life, and why we do. I think if we challenge ourselves properly, we will be able to create inspiring ideas. It’s going to further affirm the identity of our collections, our character and the continual design ethos, with newness to share season after season.
P: I’d like to work in detail with Sandra and gradually define “who is the Jimmy Choo man”. I believe that, particularly in menswear, it’s not just the product that matters, but the culture behind it. Rather than trying to change things by launching lots of interesting collaborations, we hope to steadily update our products and cherish this culture so that people who love fashion will connect with the brand over the long term, rather than just from season to season.
Photography courtesy of Jimmy Choo.
A start-studded guest list attended Jimmy Choo’s dinner at Caviar Kaspia in Paris to celebrate Poggy’s appointment as style curator for Jimmy Choo men’s collections
