November 19, 2025 |
Prodject – Keith Baptista, Jihye Song and Tobias Armstrong, partners
Date founded: 2011
Date joined The Independents: March 2023
Company description: US-based creative agency specialising in brand strategy, legendary events, design and execution in the fashion, music, art and popular cultural sectors.
Why did it make sense for your business to join The Independents group?
We joined because we believed in the mission of the group. [They support] best-in-class creative agencies [and have] respect for our independence and entrepreneurial business model. [We’re aiming to] expand our global resources so we can better support our clients. And our partners in other agencies are friends and people we deeply admire.
from left: Keith Baptista, Jihye Song and Tobias Armstrong
What’s a project you’ve worked on lately that you’re proud of?
We recently completed two projects that were unique and impactful: the Met Gala, which we have worked on for over a decade, and Miu Miu Tales and Tellers in New York, on which we collaborated with our partners in the collective 2×4.
What are you most excited about, looking ahead for Prodject?
The growth of the group globally is opening up new opportunities and resources for us. We are able to be more active in events in art, culture, music and hospitality, in addition to our core fashion focus.
Photography by Kevin Hatt. Taken from 10 Magazine Issue 75 – BIRTHDAY, EVOLVE, TRANSFORMATION – out on newsstands now. Order your copy here.
