November 11, 2025 |
Lucien Pagès Communication – Lucien Pagès, founder
Date founded: 2006
Date joined The Independents: December 2024
Company description: a public relations agency with a diverse portfolio, which includes leading brands across fashion, beauty and lifestyle, it offers bespoke strategic services and a personalised approach to public relations.
Why did it make sense for your business to join The Independents group?
It was the perfect moment for us. Our communications agency had just turned 18 and I felt it was time to take the next step with the support of a strong group that truly understands my work and the nature of our business. The Independents was a perfect match: they bring incredible expertise in the world of luxury and experiences. Like me, the founders are French, and we share similar values.
What’s a project you’ve worked on lately that you’re proud of?
[The gala] Le Grand Dîner du Louvre, which was held during Paris Fashion Week this March. It was incredibly special to collaborate with the Louvre, a childhood dream come true. Everyone visits the Louvre during school, even if you’re not from Paris. You’re always in awe when you enter and discover its treasures. It was a true honour to serve such a legendary institution.
What are you most excited about, looking ahead for Lucien Pagès Communication?
PR is full of challenges. You can never stand still or feel like you’ve ‘arrived’. It’s constantly evolving and you have to keep pushing yourself to stay relevant for your clients. I’m particularly excited about our collaboration with AIPR in London. It feels like a new kind of partnership and I’m eager to explore all the possibilities it can offer. Maybe there’s even more to come…
Photography by Tristan Alex Oliveira. Taken from 10 Magazine Issue 75 – BIRTHDAY, EVOLVE, TRANSFORMATION – out on newsstands now. Order your copy here.
