November 6, 2025 |
The Fashion Awards are fast approaching, which means a new wave of creatives are coming for the crown. Set for Monday December 1, 2025, at the Royal Albert Hall in London and presented by Pandora, the evening promises to be one of the most glittering nights on the fashion calendar full of memorable moments you won’t want to miss.
Today, the British Fashion Council unveils its 2025 New Wave: Creatives, which counts 50 outstanding movers and shakers across fashion. Made up of casting directors, photographers, art directors, hair and makeup artists, image makers, nail artists, set designers, stylists and cultural commentators, the list celebrates the most innovative and inspiring young creative talents from around the world.
Laura Weir, chief executive at the British Fashion Council says, “New Wave: Creatives capture the pulse of the current fashion landscape – bold ideas, diverse perspectives and boundary-breaking talent. These are the creatives reimagining what fashion can be in storytelling, image-making and culture. We can’t wait to honour them this December.”
The nominees were voted on by a panel featuring not only nominees from last year’s edition, but also some of fashion’s most respected voices including Anita Chhiba, founder of Diet Paratha, Edward Buchanan, art director, consultant and fashion director at Perfect, Isamaya Ffrench, make-up artist and beauty founder of Isamaya, Duran Lantink, fashion designer and creative director of Jean Paul Gaultier and Martine Rose, fashion designer and creative director of Martine Rose, amongst others.
Check out the full 2025 New Wave: Creatives list below:
Ally Macrae – Stylist
Allyssa Heuze – Photographer
America Korban – Stylist
Anastasia Vartanian – Fashion Commentator & Fashion Journalist
Andrea Idini – Hair Artist
Angelica Wolanska – Movement Director & Choreographer
Becky Akinyode – Stylist & Creative Consultant
Candice Lo – Film Director
Charles Stanley – Hair Stylist
Dani Bastidas – Photographer & Filmmaker
David Gillers – Makeup Artist
Diego Bendezu – Photographer
Douglas Miller – Stylist
Ejatu Shaw – Photographer
Elena Bettanello – Makeup Artist
Emmanuel Affedzie – Visual Artist
Etienne Bolduc – Archivist
Georgia Olive – Makeup Artist
Greg Lin Jiajie – Photographer
Iñigo Awewave – Photographer
Jaz Hope Lanyero – Hair Stylist & Cultural Consultant & Educator
Justin Akomiah – Art Director & Film Maker & Photographer
Karl Felix – Photographer & Creative Consultant
Kevin Lanoy – Stylist
Kim Rance – Hair Stylist
Ladislav Kyllar – Photographer
Léonard A. Bougault – Set Designer
Mariana Maltoni – Photographer
Moeko Nakamura – Manicurist
Monika Domarke – Casting Director
Odunayo Ojo – Fashion Journalist
Pedro Napolinário – Photographer
Rian Phin – Fashion Theorist
Roxane Dia – Casting Director
Sanam Sindhi – Researcher & Archivist
Seoul Kim – Nail Artist
Seunghwi Yu – 3D Nail Artist
Stephania Yepes – Fashion Stylist
Sufi Motiwala – Content Creator
Taiba Akhuetie – Artist & Hairstylist
Theo Spencer – Casting Director
Tim Heyduck – Consultant & Creative Director & Stylist
Tj Sawyerr – Image Maker
Tuba Avalon – Fashion Analyst & Youtuber
Understitch, – Fashion Documentarian
Victor Borges – Stylist & Designer & Creative Director
Yasmin Istanbouli – Makeup Artist
Yui Ozaki – Hairstylist
Yuka Hirac – Visual Artist & Makeup Artist
Yussif Nii Quao Solomon – Filmmaker & Photographer
Photography courtesy of the British Fashion Council.
