September 26, 2025 |
It seems being drilled in school to reduce, reuse, recycle hasn’t been lost on Adrian Appiolaza. The Moschino creative director built his latest collection around the art of repurposing what’s already there. Both matter-of-factly and in the figurative sense. It wasn’t all about turning trash into treasure (except for a brilliant clutch bag that resembled an old delivery box). Instead, Appiolaza was interested in reimagining all that surrounds us, where “the ordinary becomes extraordinary”. Like humble sack cloth, here built into dresses, or princess crowns constructed using wooden sticks.
Throughout, Appiolaza cleverly repurposed everyday items. Pans and buckets and spades became new It bags; gift boxes were piled atop of models heads to become architectural headwear; dresses and skirts were collaged together from old T-shirts. Threaded throughout were also Franco Moschino signatures, re-thought and re-energised. Take a reworking of the house founder’s ‘90s newspaper print, here decorating jeans and floor-length dresses. Or Franco’s trompe l’oeil, cartoonish squiggles across playful tailoring, or his smiley-face motif, grinning.
Photography courtesy of Moschino.
