November 12, 2024 |
Season’s greetings! As our favourite brands begin to release their holiday collections and campaigns, here is a roundup of Ten Tower’s festive favourites.
Zegna
If anyone knows how to class up the holidays, it’s Zegna. Releasing a snow-dusted campaign starring esteemed global ambassadors Mads Mikkelsen and Wu Lei, the offering celebrates the luxurious allure of nature. Showcasing how beauty can be found in disconnecting from the fast-paced hubbub of busy city life, signature pieces made from Zegna’s go-to Oasi Cashmere shine in their elegance against the backdrop of impressive mountains and trees. Hitting Zegna’s key message of timeless sophistication, it’s sure to resonate with its valued customers who appreciate the brand’s commitment to this mantra. Bella Koopman
Miu Miu
Emma Louise Corrin fits being the face of Miu Miu like a sleek leather glove. Starring in the brand’s holiday campaign, shot by photographer Lengua and styled by Lotta Volkova, the images have both contemporary tone and antique inspirations, with Corrin’s muted complexion and glistening blue peepers mirroring the subject of a vintage, festive postcard. Featuring some of the brand’s most beloved bags – the Arcadie, Aventure, Penny and Wander – alongside the brand’s recognisably sharp, preppy outfits, Miu Miu topping Lyst’s Index of the hottest brands in the world makes total sense. BK
Photography by Edward Quarmby
DKNY
DKNY is here to spread the holiday joy. Capturing the liveliness of the festive season, the longstanding label turns to its homestead as the backdrop for its bright and celebratory holiday campaign. Emphasising the city-ready glamour that DKNY stands for, it’s the perfect calling card for any urbanites looking for a way to upgrade their winter wardrobe. BK
Prada
Kelvin Harrison Jr., Maya Hawk, Karina and Louis Patridge are all sitting around a table. No, it’s not your dream dinner party – it’s the Prada holiday campaign. Aptly titled The Dinner Guests, the assortment of Prada ambassadors are photographed perching around a festive spread, the table adorned with seasonal decor, fine china and Marchesi 1824 confections. Shot by Willy Vanderperre, the imagery combines elements of modernity with traditional comforts, and an emphasis on the high-end craftsmanship that provides the foundation for Prada’s past, present and future. BK
Photography by Willy Vanderperre
Versace
The Versace Christmas gift edit is a quintessential example of the chic and timeless qualities that Versace is renowned for. The campaign places Aespa front-woman NingNing centre stage, as she poses with a variety of Medusa-bedecked bags slung over her arm and the house’s hottest holiday garb wrapped around her figure. Jules Cutajar
Alexander McQueen
Move over tinsel! McQueen’s new gift selection promises all the glitz and glamour you need to get you through the holiday season. Shimmering metallic leathers adorn footwear and accessories – think glittering Flare platforms with a polished T-bar anklet, baroque gold Brogue Chelsea Boots and a silver T-Bar Sling bag that will rival anything Santa and his elves can conjure. Plus, an embroidered pattern takes centre-stage on a bedazzled clutch in what amounts to a Gatsby-esque take on historical portraiture. Some items come in very wintery burgundy and orange hues, promising to carry you from Christmas Eve to a Sunday roast and back under the covers for a cup of hot cocoa. Joshua Beutum
Church’s
It’s a snowy Christmas morning at St. Giles House and a mischievous spirit is unfurling itself in the vast dining room. No, it’s not Santa. Nor Rudolf raising the roof. It’s a group of very suave looking heirs and heiresses throwing caution to the wind in a moment of Christmas mirth. Oh my, they’re dancing on the table! That’s the premise that underpins Church’s new holiday campaign, shot in the ancestral seat of the 12th Earl of Shaftesbury. Here, patent leather and velvet crown loafers stomp on white tablecloths in what can only be described as a festive boogy that’s equal parts Saltburn and Downton Abbey. Cheers! JB
Valentino
Entitled Valentino Avant Les Débuts, Valentino’s holiday campaign is an ode to glowing lights, festive memories and having a good ol’ party. Creative directed by Alessandro Michele, styled by Jonathan Kaye and lensed by Glen Luchford, the offering is ushering Christmas party season in with a warm elegance and splash of fun, using Michele’s signature maximalist flair to set the tone. BK
Fendi
Fendi’s holiday collection is a double threat, celebrating not only the festive season but also the house’s upcoming centenary in 2025. Spanning womenswear and menswear, the collection finds its foundation in a blend of practicality and tradition. With utilitarian detailing, the use of tartan throughout – conceived alongside Scottish producer Prickly Thistle – represents Fendi’s Italo-Brit heritage, whilst metallic colourways are splashed across the womenswear offering for a playful and vibrant feel. Suave silhouettes and relaxed fits assert an element of contemporary cool, making these pieces the perfect addition to a fash-conscious Christmas wardrobe. BK
Loewe
This season, Jonathan Anderson’s Loewe has opted for a joyful campaign that focuses on the brand’s meticulous craftsmanship and unwavering creativity. Platforming pieces created in collaboration with Kyoto-based ceramic artist Suna Fujita, the collection features a series of charming creatures from various dreamlike landscapes, all launching in stores and online on November 14 – perfect stocking stuffers! BK
Givenchy
The holiday’s are a time for fun amongst family and friends; think board games by the fireplace under flickering candle light, a cup of mulled wine in hand. This is the mood Givenchy evokes in its 2024 holiday campaign. Lensed by photographer and director Mark Kean, key fashion collection pieces are spotlighted by models who engage in joyous game play ahead of the holiday. Emily Phillips
Dolce & Gabbana
Kicking off the holiday season with a NYE ready capsule collection, Dolce and Gabbana‘s latest campaign centres around a glamour girl as she’s done up and photographed by a team sporting all black. Lensed by Gordon Von Steiner, the starlet, on the other hand, wears an opulent golden gown with the gloriously gilded Sicily bag to match. She’s ready to party her way into 2025. EP
Burberry
For Burberry, home is certainly where the heart is. The London label’s festive offering spotlights three portraits of couples, friends and families decked out in their finest nova check scarves, umbrellas and trenches for its Wrapped in Burberry campaign. Taking to the streets of London’s Bloomsbury to capture the collection, the star-studded cast features co-stars of the TV series Rivals David Tennant and Alex Hassell, Nigerian-born artist Slawn and his family, and Nebraska-based couple Drs. Herschel and Lilly Stoller. Available in all Burberry stores, celebrate this season with your loved ones – whilst wrapped in Burberry! Freya Goodchild-Bridge
Giorgio Armani
Giorgio Armani has released its new Neve collection with a snow-dusted campaign. Featuring seasonal hues of pearly whites and deep navy, the offering – which spans both womenswear and menswear – includes pieces such as coats, helmets, visors, skis and snowboards, perfect for any mountainous holiday. Accompanying the release is an initiative spanning select Giorgio Armani boutiques worldwide, whereby windows will feature sculptural white walls inspired by arctic landscapes. In St Moritz, the concept will extend into the interior of the store. BK
