JordanLuca: Menswear AW24

It’s the season of designers stomping the catwalk. Following Dean and Dan’s double-trouble strut on the Dsquared2 runway, Vivienne Westwood creative director, Andreas Kronthaler, walked the JordanLuca show Saturday afternoon – clad in a wipe clean leather trench and high-heeled boots, wearing a mohawk wig. He playfully sneered at the audience who were sat amongst a slew of silver balloons which made up the set, each stamped with an artwork by Dominic Myatt.

“There is a bittersweet, nostalgic charm to brightly-coloured party balloons,” read the show notes, “they evoke gatherings, childhood, youthful optimism, play, unguarded happiness.” Fittingly, it was as if Jordan Bowen and Luca Marchetto decided to throw a proper knees-up chockablock with brilliant characters.

On the catwalk, business women with smudged eyeliner walked alongside sexed-up club kids in lust-full red leather and punks with spiked up-dos that like to live life on the fringes.

A collision of bulging bomber jackets, leather suits, bias cut frocks and hulking overcoats felt equal parts sleaze and sinister, all achieved through elevated cuts and precise finishes that looked to traditional Italian tailoring and Saville Row techniques. Only JordanLuca can blend high calibre design with a visual look fit for an East London rave – talk about versatility!

Photography courtesy of JordanLuca. 

jordanluca.com

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