September 16, 2022 |
It might be Fashion Week in London, but in Milan, Miu Miu has just unveiled its sophomore cutting-edge upcycling edit. Simply titled Upcycled by Miu Miu, the initiative follows in the vanguard footsteps of the luxury label’s preexisting pursuit of sustainable ideologies. Now it’s giving precedent to providing a new life to pre-loved pieces.
Carefully sourced from global vintage markets, then re-constructed, re-worked, and re-fashioned by hand at the Miu Miu atelier, a limited-edition array of recycled leather jackets make up the offering and they’re absolutely luxe with Mongolian fur collars and intricate embroidery to boot. Here, the inherently manly silhouettes of a leather jacket and its rebellious positioning is paradoxically reinvented, appearing instead with feminine embellishments such as 1920s-style contrast collars, stylized flowers, precious crystal ornaments, pink python-print leathers and satin ribbon trimmings.
To promote the capsule collection, an accompanying campaign plays with common preconceptions of the masculine perfecto in all its bullish bravado. Starring Gen-Z models and actors Ever Anderson, Esther McGregor and Mame Bineta Sane, the scene is set in the underbelly of a metropolis. In the low-light of an obscure subway, the Miu Miu muses, captured by Kitajima Keizoare, are accompanied by sheeny vintage motorcycles, placing visual emphasis on the opposing textures of lavish leather, gleaming metal and inky rubber.
The Upcycled by Miu Miu jackets were initially created and specially shown on the Autumn/Winter 2022 runway back in February, but from today, you can finally cop one for yourself. You better act fast though, because the gross production of the garms is going to be capped at 50 – happy shopping!
Photography by Kitajima Keizoare.
