October 21, 2021 |
Miuccia Prada and Raf Simons’ debut menswear outing was driven by the desire for human touch. Created in and out of lockdowns, after months of not being able to hug loved ones, the two fashion titans set upon crafting a touchy-feely collection that tuned into heightened emotion.
Cosy, knitted long-johns acted as a second skin, warming the frames of models as they strode through a tactile catwalk space, designed by Rem Koolhaas. Silhouettes came oversized and felt protective. Swollen bomber jackets in pinks and purples brushed shoulders with teddy bear bouclé coats in gentle hues. There was an air of Raf’s early 2000s collections, now encased in a series of Prada-isms, like geometric prints, which lined the inside of parkas and decorated supersized jumpers.
In navigating this new normal, the designers have imagined a reassuring uniform of ease and elegance.
Taken from Issue 54 of 10 Men Magazine – BOLD & BEAUTIFUL – order your copy here.
PRADA: GLOW
Photographer Jenny Brough
Fashion Editor Ola Ebiti
Hair Roger Cho using L’Orèal Professional
Make-up Phoebe Walters
Models Lawal Badmus at PRM Agency and Cherif at Premier Model Management
Set designer Louis Gibson
Casting Jonathan Johnson
Photographer’s assistants Ho Hai Tran and Adam Roberts
Fashion assistant Leonor Carvalho
Set designer’s assistants Pablo Bustamante and Lewis Duckworth
Executive producer Chantelle-Shakila Tiagi at Tiagi
Producer Michaella Kossakowska at Tiagi
Production assistant Victoria Smart at Tiagi
Post Production Monica Chamorro
hats by James Pink, earrings by Alighieri throughout
