Coach are currently wildly obsessed with dinosaurs. Why not? Who doesn’t enjoy a large beast to ravage them? Though, we must say, not much ravaging going on here, as Rexy – she’s Coach’s dino mascot, don’t you know – looks to be really quite a friendly little soul. She’s a pussycat. Here, in this just released Christmas campaign, Rexy comes to life in Coach’s New York workshop, before breaking out on to the city’s streets. As release informs us: “Rexy is the fearless leader of the Coach Beasts. She has a free-spirited approach to life and is always up for anything—especially a road trip.” She is such a fabulous beast, in fact, that she has been spotted on the Instagrams of the rich and famous – from Emma Roberts and Kendall Jenner to Chrissy Teigen. Get her! Watch the film above, where you also spot some gorgey Coach accessories. Which you can then buy in a special themed gift shop here. Roar!
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