March 30, 2025 |
10 Men USA will launch in March 2026, with esteemed stylist and creative director Dan May joining the new title as Editor. May will work in partnership with 10 Magazine USA Editor-in-Chief, Dora Fung, who launched the American edition of the global style title in September 2023.
The new men’s title is the latest in a series of international launches for the 10 Magazine brand. 10 USA launched in September 2023, 10 Japan launched in September 2024, 10 Deutsch launched in March 2025. They joined 10 Australia which launched in 2012 and has a men’s edition.
10 Men USA will be the first of the new regions to expand with a men’s publication, with the others set to follow in due course.
Read about the launch of 10 Men USA on WWD.
DORA FUNG, EDITOR-IN-CHIEF, 10 USA:
“Launching 10 Magazine USA in September 2023 was a milestone moment and its success, working with Sophia and the 10 global team is truly inspiring to me. With 10 Men USA, we’re expanding that vision—celebrating the energy, creativity, and influence of men’s fashion in the U.S.A. This market is bold, ever-evolving, and ready for the next chapter of the 10 brand. I’m absolutely thrilled to be launching this new chapter of 10 in the U.S. with Dan May by my side. Having known and worked with Dan for many years, I know there’s no one better for this. He’s not just a brilliant fashion editor—he truly understands the 10 aesthetics. I couldn’t ask for a better partner as we take 10 Men USA into this exciting new era.”
DAN MAY, EDITOR, 10 MEN USA:
“Rejoining the 10 Family is a dream come true. Sophia was my first boss, my role model and my inspiration. She showed me what hard work, determination and being a good person, all rolled into one, looked like. I spent 11 years at 10 Magazine, helping build the dream that Sophia had for nurturing and showcasing creatives and giving people a platform to express themselves. Its these same values I bring back to 10 Men USA.
I am also truly excited to work alongside Dora Fung, Editor-in-Chief of 10 Magazine USA. Dora and I have been friends and colleagues for a very long time, and I know with her vision and deep knowledge of the US market we will bring a unique men’s magazine to the shelves that harnesses the values and creativity that 10 Magazine was born of and continues to uphold.”
SOPHIA NEOPHITOU, GLOBAL EDITOR-IN-CHIEF, 10 MAGAZINE:
“I am so excited to make this announcement about the continued growth of 10 Magazine and the evolution of the brand. It represents a full circle moment having Dan May back inside our 10 world. Dan, understands the nuances of the brand and what gives us our unique approach and it feels like a home coming. As editor and creative director of 10 Men USA, he will work closely with 10 USA Editor-in-Chief, Dora Fung on the launch of 10 Men in the USA. He will reinforce the 10 values aesthetically and creatively. It is such an exciting time and I feel reassured for this launch to be in the hands of such capable, brilliant creatives like Dan May and Dora Fung. I am truly excited about the future and what lies ahead for 10 USA and the 10 Magazine global brand.”
ABOUT DAN MAY
Dan May started his career in 2000, assisting Edward Enninful and Sophia Neophitou whilst he was still a photography and stylist student at London College of Fashion. He left college early and began assisting Neophitou, working with her at the newly launched 10 Magazine, as well as The Independent, Sunday Times Style, Russian Vogue and Harpers Bazaar.
He left 10 Magazine in 2011 to become the founding Style Director for the launch of Mr Porter and spent five years working on all editorial aspects of the website. From there he launched his successful freelance career, represented by CLM and working for brands that included Ralph Lauren, Calvin Klein, Tommy Hilfiger, Dunhill, Hackett and many more. May also spent time as Fashion Director of menswear publications Port and Avaunt. In 2019 he co- launched resort wear label SMR Days, stepping back from his Creative Director role in 2024 to pursue other projects.
