January 16, 2019 |
Amid the madness of London Fashion Week last September, the calm, clear vision shined through the woods of dresses and shoes. Off-schedule, and totally out of the regular fashion circuit, designer Pedro Lourenço launched Zilver. Quietly and confidently, it was presented to the world as a new generation sustainable ready-to-wear brand that approaches design from a very thought-out angle, both in its visual representation as well as its physical production. Now, just four months later, Zilver is becoming a retail reality, with their e-commerce platform launching along with a small capsule collection and an In Conversation video series, starring the brand ambassador and model/ actress Andreja Pejic.
“’I don’t want to be a servant to clothes, I think clothes should serve the human being. I think they should empower the human being and allow you to be more free,” Pejic reveals to the camera in her monologue, revealing her story of being a transgendered woman and utilising the power of clothes to her benefit. Both aesthetically and with her personal journey, she embodies Zilver as a brand. A dedication to transparency, with suppliers and textiles, as well as the positive outlook on society. The capsule collection that’s supporting the e-tail launch of the brand stands for luxury genderless wardrobe essentials, made not only beautiful but also in a beautiful, society-friendly way. And the best part is – the website offers the customer direct access to information on the background of the pieces. Zilver might have cracked the way we all should shop in 2019 – or we can hope so.
