Watch: Blackpink’s Jennie Plays Musical Chairs For New Chanel Fine Jewellery Campaign

Blackpink’s Jennie Ruby Jane is the ultimate Chanel girl. Starring in a campaign released yesterday via Instagram, the K-Pop sensation is the new face of the Coco Crush fine jewellery collection – a new offering which features pieces with a quilted pattern, nodding to the French house’s iconic 2.55 handbag, released in 1955. Alongside the likes of Amandla Stenberg, Lucy Boynton and models Lucas El Bali and Cheikh Dia, the group play a game of musical chairs, accented by the collection’s delightful jewels. Who’s your Coco Crush? 

Using the tagline “some encounters you wear forever”, the campaign features a series of bright and delicate images as well as a short film soundtracked by British DJ Jamie XX’s exclusive dance track ‘It’s So Good’.

The new fine jewellery release is classic Chanel, featuring understated yet elegant bracelets and rings crafted from yellow, white or beige gold with clean crisscross incisions across their curved surfaces. Customers have the option of diamond-encrusted pieces as well as ones that are more subtle, with each element of the collection celebrating the luxury brand’s continued commitment to craftsmanship and creativity. Now available on Chanel’s website, take a closer look here.

Photography courtesy of Chanel.

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