Topshop Release Their Brand New Denim Campaign For SS17

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Denim is in my blood – being Canadian, growing up, my brothers and I all rocked our national dress, the Canadian tuxedo, for pretty much every occasion. And today is a denim moment, with Topshop’s brand new SS17 campaign dropping into our inboxes. Ten Towers’ head fashionista Dom is even rocking a pair of bum hugging jeans to celebrate the occasion *insert peach emoji here*. The campaign features all of our favourite cool ladies wearing the season’s hottest denim trends, each look reflecting the girls own beauty and personal style. It’s really quite refreshing to see a campaign that is practical fashions that anyone can wear. Because, don’t get me wrong, I love some fashion fantasy but I am always in jeans and a t-shirt so this is very much up my alley. Denim is a wardrobe staple and, as per, Topshop has you covered with everything from a trendy cropped/frayed number to the classic straight leg. To finish, a denim fun fact: over the past year, Topshop has sold a pair of jeans every 10 seconds. Ouuuu. And it will probably be even more today because we’ve been told that everything you see in the campaign is now available to buy online and in stores today. Go, run, buy!

www.topshop.com

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