Top Ten: Massimo Giorgetti’s Favourite Things

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Massimo. Sounds powerful, right? The largest and most superior, according to Google. How apt for this Massimo: founder, CEO and creative director of MSGM as well as creative director of Emilio Pucci. And what do you enjoy when you are superior to all? The best.

1. LISTEN UP! We know that you love music as much as we do. Name 10 great tunes on your iPod now.

  1. Electric Feel by MGMT
  2. Last Nite by The Strokes
  3. Season 2 Episode 3 by Glass Animals
  4. Nikes by Frank Ocean
  5. Senza Un Perché by Nada
  6. Fatty Boom Boom by Die Antwoord
  7. Misread by Kings of Convenience
  8. Animal by Yelawolf
  9. Où Va le Monde by La Femme
  10. Weird Fishes/Arpeggi by Radiohead

2. We LOVE TV/film/theatre. What are your 10 most fabulous things to watch?

  1. Black Mirror – season 3, episode 1
  2. The Knick
  3. The Crown
  4. Narcos
  5. The Young Pope
  6. Mad Men
  7. François Ozon movies
  8. Paolo Virzi movies
  9. Il gattopardo by Luchino Visconti
  10. Quentin Tarantino movies

3. What would we do without them? What are your 10 LOVELY WORDS? Food, sex and money are ours.

  1. Run
  2. Colour
  3. Sweat
  4. Happiness
  5. Sound
  6. Hot
  7. Smile
  8. Love
  9. Eyes
  10. Obsession

4. Yum yum. What do you like TO EAT? What dishes, desserts, savouries or sweets?

  1. Piadina with ham, squacquerone cheese and rocket
  2. La bomba cake in Giacomo Bistrot, Milan
  3. Green apples
  4. Toast with salmon, caprino cheese and rocket
  5. Sashimi
  6. Spaghetti with tomato sauce and basil
  7. Trenette with ligurian pesto
  8. Pizza margherita
  9. Amberjack tartare
  10. Fried aubergine

5. L.O.V.E.What 10 things do you LOVE? We work in fashion, remember, we love everything…

  1. A relaxing and summery weekend in Zoagli, on the Ligurian coast
  2. Jogging
  3. Looking at the landscapes in the background of pictures of shirtless boys on Instagram
  4. Drinking excellent cocktails
  5. Snowboarding on morning-fresh snow
  6. Reading newspapers and magazines on a Sunday morning
  7. Sex during the weekend
  8. Having my hair washed at the hairdresser
  9. Browsing estate agencies’ websites
  10. Listening to music
6. H.A.T.E. What 10 things do you HATE? We work in fashion, remember, we hate everything…
  1. Donald Trump
  2. Smelly armpits
  3. Overcooked pasta
  4. People who complain
  5. Vulgar women
  6. Rudeness
  7. Yellow teeth
  8. Oiled hair
  9. Deadlines and timings
  10. Wrong or too-high lights inside venues

7. Pooh! What are rocking your nasal world right now? Nothing rude now – well, you can if you want…

  1. Baies candle by Diptyque, for home, office and MSGM boutiques
  2. Morning coffee
  3. Cut citrus
  4. Cut wood in autumn
  5. My dog Pane while he’s sleeping (just like baked biscuits)
  6. A baby’s neck
  7. A stormy sea in winter
  8. Libraries
  9. Mare gin
  10. My parents’ country house

8. Un-put-downable! What 10 READS couldn’t you live without? 10, of course.

  1. Steve Jobs by Walter Isaacson
  2. La Trilogie des jumeaux by Agota Kristof
  3. Freedom by Jonathan Franzen
  4. I promessi sposi (The Betrothed) by Alessandro Manzoni
  5. Glamorama by Bret Easton Ellis
  6. Salem’s Lot by Stephen King
  7. The Celestine Prophecy by James Redfield
  8. The Hours by Michael Cunningham
  9. Norwegian Wood by Haruki Murakami
  10. Catching the Big Fish: Meditation, Consciousness and Creativity by David Lynch
9. Such INSPIRATION! Who are your 10 heroes? Superman, Mother Teresa, God?
  1. My mom
  2. My dad
  3. Barack Obama
  4. Gio Ponti, Franco Albini, Osvaldo Borsani
  5. Steve Jobs
  6. Alighiero Boetti
  7. Anyone who hosts a refugee
  8. Egon Schiele
  9. Miuccia Prada
  10. Marquis Emilio Pucci di Barsento

10. Here, there, everywhere. Where are your 10 favourite places? What bus stop, what view, what beach?

  1. Torre Velasca, Milano
  2. Dukes hotel bar, London
  3. La Loggia della Signoria, Florence
  4. My house’s bow window
  5. The new Tate Modern extension, London
  6. The rooftop of the Park Hyatt Tokyo
  7. A typical Italian trattoria
  8. The colonnade at the Place des Vosges, Paris
  9. Chateau Marmont, LA
  10. Maxxi Museum, Rome

Taken from Issue 45 of 10 Men, FLUID UNIQUE BRAVE on newsstands now…

www.msgm.it

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