Massimo. Sounds powerful, right? The largest and most superior, according to Google. How apt for this Massimo: founder, CEO and creative director of MSGM as well as creative director of Emilio Pucci. And what do you enjoy when you are superior to all? The best.
1. LISTEN UP! We know that you love music as much as we do. Name 10 great tunes on your iPod now.
- Electric Feel by MGMT
- Last Nite by The Strokes
- Season 2 Episode 3 by Glass Animals
- Nikes by Frank Ocean
- Senza Un Perché by Nada
- Fatty Boom Boom by Die Antwoord
- Misread by Kings of Convenience
- Animal by Yelawolf
- Où Va le Monde by La Femme
- Weird Fishes/Arpeggi by Radiohead
2. We LOVE TV/film/theatre. What are your 10 most fabulous things to watch?
- Black Mirror – season 3, episode 1
- The Knick
- The Crown
- Narcos
- The Young Pope
- Mad Men
- François Ozon movies
- Paolo Virzi movies
- Il gattopardo by Luchino Visconti
- Quentin Tarantino movies
3. What would we do without them? What are your 10 LOVELY WORDS? Food, sex and money are ours.
- Run
- Colour
- Sweat
- Happiness
- Sound
- Hot
- Smile
- Love
- Eyes
- Obsession
4. Yum yum. What do you like TO EAT? What dishes, desserts, savouries or sweets?
- Piadina with ham, squacquerone cheese and rocket
- La bomba cake in Giacomo Bistrot, Milan
- Green apples
- Toast with salmon, caprino cheese and rocket
- Sashimi
- Spaghetti with tomato sauce and basil
- Trenette with ligurian pesto
- Pizza margherita
- Amberjack tartare
- Fried aubergine
5. L.O.V.E.What 10 things do you LOVE? We work in fashion, remember, we love everything…
- A relaxing and summery weekend in Zoagli, on the Ligurian coast
- Jogging
- Looking at the landscapes in the background of pictures of shirtless boys on Instagram
- Drinking excellent cocktails
- Snowboarding on morning-fresh snow
- Reading newspapers and magazines on a Sunday morning
- Sex during the weekend
- Having my hair washed at the hairdresser
- Browsing estate agencies’ websites
- Listening to music
- Donald Trump
- Smelly armpits
- Overcooked pasta
- People who complain
- Vulgar women
- Rudeness
- Yellow teeth
- Oiled hair
- Deadlines and timings
- Wrong or too-high lights inside venues
7. Pooh! What are rocking your nasal world right now? Nothing rude now – well, you can if you want…
- Baies candle by Diptyque, for home, office and MSGM boutiques
- Morning coffee
- Cut citrus
- Cut wood in autumn
- My dog Pane while he’s sleeping (just like baked biscuits)
- A baby’s neck
- A stormy sea in winter
- Libraries
- Mare gin
- My parents’ country house
8. Un-put-downable! What 10 READS couldn’t you live without? 10, of course.
- Steve Jobs by Walter Isaacson
- La Trilogie des jumeaux by Agota Kristof
- Freedom by Jonathan Franzen
- I promessi sposi (The Betrothed) by Alessandro Manzoni
- Glamorama by Bret Easton Ellis
- Salem’s Lot by Stephen King
- The Celestine Prophecy by James Redfield
- The Hours by Michael Cunningham
- Norwegian Wood by Haruki Murakami
- Catching the Big Fish: Meditation, Consciousness and Creativity by David Lynch
- My mom
- My dad
- Barack Obama
- Gio Ponti, Franco Albini, Osvaldo Borsani
- Steve Jobs
- Alighiero Boetti
- Anyone who hosts a refugee
- Egon Schiele
- Miuccia Prada
- Marquis Emilio Pucci di Barsento
10. Here, there, everywhere. Where are your 10 favourite places? What bus stop, what view, what beach?
- Torre Velasca, Milano
- Dukes hotel bar, London
- La Loggia della Signoria, Florence
- My house’s bow window
- The new Tate Modern extension, London
- The rooftop of the Park Hyatt Tokyo
- A typical Italian trattoria
- The colonnade at the Place des Vosges, Paris
- Chateau Marmont, LA
- Maxxi Museum, Rome
Taken from Issue 45 of 10 Men, FLUID UNIQUE BRAVE on newsstands now…