As we tip into the tail end of summer, the days stretch lazily thick with heat and a sense of something ending – or just beginning. Whether you’re chasing sunsets in Capri, navigating the city in a linen two-piece, or simply flirting with the idea of reinvention, this is the moment to lean into change, however it arrives. So, perhaps it’s time too, to try out some new scents. In true 10 style, we’ve pulled together the boldest, sexiest and most unexpected fragrances making waves this month. Think salty skin, sweet raspberry, creamy coconut and addictive musks that linger long after the vapours wash away. So if you’re feeling like your signature scent’s gone a little stale, then switch it up with these fab fragrance finds. Emily Phillips
Penhaligon’s The Cut
The Cut by Penhaligon’s isn’t your average clean scent. An eruption of herbaceous flora, the fragrance was crafted for the bold, refined sartorialists of the fashion world. Inspired by the tailoring of London’s Savile Row, master perfumer Paul Guerlain has captured the intersection of elegance, heritage and modern edge effortlessly. With top notes of mint and basil, a core of woody cypress and a fresh fir balsam base, it’s perfect not just for unisex use but for lounging around in an English garden. A fragrance that’s modern, serene and endlessly fresh, shop The Cut here. Mathumithah Kandiah
Dolce & Gabbana Light Blue Capri In Love
Inspired by coastal romance, Dolce & Gabbana’s Light Blue Capri In Love fragrances capture the breezy, sun-soaked spirit of Capri, Italy. Arriving as a pair – one for her and one for him – they’re the perfect summery aromas filled with fresh, breezy florals and hints of sensual spice. The women’s fragrance comes with a top note of jasmine tea, a soul dominated by the crispiness of green apple and a spicy base of longoza, while the men’s version comes with a punchy top note of black pepper, a heart of Capri green fig and a base of slightly sweet patchouli. It’s a match made in Dolce & Gabbana heaven. Shop the Light Blue Capri In Love duo here and here. MK
Prada Paradigme
Having made its mark on the world of women’s fragrances with Paradoxe, Prada is getting back into the business of scent with a new masculine signature. Enter: Prada Paradigme.
With a campaign fronted by Tom Holland and bottled in green, the fragrance – created by perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville – invites men to explore different ways to express their multidimensional identities in this our uncertain and complicated world.
Deferring from a traditional male scent, Paradigme unfurls with an unexpected structure, opening from the bottom up. That means its starts with bold, smoky base notes of Peru Balm, Benzoin resin and Guaiac wood, which bleed into a vivacious heart composed of dual geranium extracts – aromatic, green and floral. At the top, this aroma boasts Calabrian bergamot and airy musks for an added expression of clarity. Dare to go against the grain with Prada Paradigme, out August 27. Tommy Dowling
Byredo Alto Astral
Concocted by lifelong perfumer Jerome Epinette, Byredo’s latest aromatic release is a samba-inspired tribute to the landscapes of Brazil. Dubbed Alto Astral – named after the Brazilian-Portuguese expression for an elevated state of mind – the perfume delivers an addictive, room-filling aroma characterised by creamy coconut. At its heart, Alto Astral brings together milky musk, incense and jasmine petals while the base masterfully balances sandalwood and cashmere wood with salted amber. Lingering long after it’s sprayed, this is a fragrance for those who dream to be radiant. Shop here. TD
Jo Malone Amber Labdanum Cologne Intense
Slip away to the sun-drenched hills of Andalusia with this new Jo Malone fragrance. Called Amber Labdanum Cologne Intense, the scent, part of the Cologne Intense collection, boasts a bitter orange top note and amber base, enhanced by vanilla and roasted oak. At its centre, labdanum offers a warm, deliciously sweet aroma designed to transport you to those wild cistus-laden hills in the south of Spain where you can throw your inhibitions to the wayside and frolic amongst the flowers. Developed by Jo Malone London’s global head of fragrance Céline Roux, Amber Labdanum Cologne Intense is up for the taking exclusively at Harrods. Shop here. EP
Burberry Goddess Parfum
An explosion of sweet aromas, meet Burberry’s Goddess Parfum, the bold new fragrance that is rewriting the rules of feminine power. Housed in a sleek, golden bottle with just the right amount of attitude, it’s your new weapon for conquering the day. With top notes of sweet raspberry accord and lavender essence, a heart of three creamy vanillas and a suede leather base, perfumer Amandine Clerc-Marie has moulded the perfect tribute to the strength, grace and allure of women. Made to be worshipped, just like the women that wear it, shop Goddess here. MK
Louis Vuitton’s Sun Song
Sun Song by Louis Vuitton is ode to the sweet days of summer. A re-edition of the 2019 classic, the cologne perfume has been revived in perfect time, prolonging the warmth of the season just as the sun sings its swan song.
Treading the line between the fruity and floral, Sun Song blends the subtlety of fruit mist and fullness of flowers. Orange blossom mingles with lemon whilst notes of musk emphasise the two. The result? A radiant and charismatic scent capturing the tranquility of summer’s radiant rays as they warm the skin. Shop Sun Song here. Katie Minto
Top image: photography courtesy of Byredo.
