As we tip into the tail end of summer, the days stretch lazily thick with heat and a sense of something ending – or just beginning. Whether you’re chasing sunsets in Capri, navigating the city in a linen two-piece, or simply flirting with the idea of reinvention, this is the moment to lean into change, however it arrives. So, perhaps it’s time too, to try out some new scents. In true 10 style, we’ve pulled together the boldest, sexiest and most unexpected fragrances making waves this month. Think salty skin, sweet raspberry, creamy coconut and addictive musks that linger long after the vapours wash away. So if you’re feeling like your signature scent’s gone a little stale, then switch it up with these fab fragrance finds. Emily Phillips
Burberry Goddess Parfum
An explosion of sweet aromas, meet Burberry’s Goddess Parfum, the bold new fragrance that is rewriting the rules of feminine power. Housed in a sleek, golden bottle with just the right amount of attitude, it’s your new weapon for conquering the day. With top notes of sweet raspberry accord and lavender essence, a heart of three creamy vanillas and a suede leather base, perfumer Amandine Clerc-Marie has moulded the perfect tribute to the strength, grace and allure of women. Made to be worshipped, just like the women that wear it, shop Goddess here. Mathumithah Kandiah
Byredo Alto Astral
Created by lifelong perfumer Jerome Epinette, Byredo’s latest release is a samba-inspired scent that functions as a tribute to the landscapes of Brazil. Dubbed Alto Astral – named after the Brazillian-Portuguese expression for an elevated state of mind – the fragrance unfolds with an addictive and room-filling aroma of creamy coconut. The heart brings together milky musk, incense and jasmine petals while the base masterfully balances sandalwood, cashmere wood and salted amber that lingers long after it’s sprayed. In fact, Alto Astral is so gorgeously rich that with every samba-fied step you take it will follow you around like sun beams on a beach. An aromatic ode rooted in the joyful defiance found in everyday moments, this is a fragrance is for those who dream to be radiant. Shop here. Tommy Dowling
Penhaligon’s The Cut
The Cut by Penhaligon’s isn’t your average clean scent. An eruption of herbaceous flora, the fragrance was crafted for the bold, refined sartorialists of the fashion world. Inspired by the tailoring of London’s Savile Row, master perfumer Paul Guerlain has captured the intersection of elegance, heritage and modern edge effortlessly. With top notes of mint and basil, a core of woody cypress and a fresh fir balsam base, it’s perfect not just for unisex use but for lounging around in an English garden. A fragrance that’s modern, serene and endlessly fresh, shop The Cut here. MK
Prada Paradigme
In the world of womens’ fragrance, Prada has certainly made its mark. Prada Paradoxe was a perfume that fast took the world – fashion or otherwise – by storm. Now, with the release of Prada Paradigme, a new signature scent for men, it’s expanding its imprint.
Fronted by Tom Holland and bottled in green, the fragrance – crafted by perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville – invites men to explore different ways of expressing their multidimensional identities in this, our uncertain and complicated world. Eschewing the earthy spice of a classic masculine scent, this fragrance instead suggests a new perspective that goes beyond stereotypes. Here, the fragrance unfurls from the bottom up. Starting with base notes of Peru Balm, Benzoin resin and Guaiac wood, it then blooms with a heart of dual geranium extracts both green and floral. At the top sits Calabrian bergamot and airy musks for an added sense of clarity. Shop here. TD
Dolce & Gabbana Light Blue Capri In Love
Inspired by coastal romance, Dolce & Gabbana’s Light Blue Capri In Love fragrances capture the breezy, sun-soaked spirit of Capri, Italy. Arriving as a pair – one for her and one for him – they’re the perfect summery aromas filled with fresh, breezy florals and hints of sensual spice. The women’s fragrance comes with a top note of jasmine tea, a soul dominated by the crispiness of green apple and a spicy base of longoza, while the men’s version comes with a punchy top note of black pepper, a heart of Capri green fig and a base of slightly sweet patchouli. A match made in Dolce & Gabbana heaven. Shop the Light Blue Capri In Love duo here. MK
Jo Malone Amber Labdanum Cologne Intense
Slip away to the sun-drenched hills of Andalusia with this new Jo Malone fragrance. Called Amber Labdanum Cologne Intense, the scent, part of the Cologne Intense Collection, boasts a bitter orange top note and amber base, enhanced by vanilla and roasted oak. At its centre, labdanum offers a warm, deliciously sweet aroma designed to transport you to those wild cistus-laden hills in the south of Spain where you can throw your inhibitions to the wayside and frolic amongst the flowers. Developed by Jo Malone London’s global head of fragrance Céline Roux, Amber Labdanum Cologne Intense is up for the taking exclusively at Harrods. Shop here.
Top image: photography courtesy of Byredo.
