In the ever-evolving world of fine fragrance, Gucci‘s Flora Gorgeous Orchid emerges as a daring testament to olfactory innovation, courtesy of master perfumer Marie Salamagne. This new creation from the luxury fashion house is not merely a scent; it is a collision of contrasts, a celebration of both light and depth, sensuality and liveliness, that began with a singular vision: “The original idea was to create a super addictive fragrance for a woman,” says Salamagne. “I wanted her not to be resisted by anybody…she could attract anyone.”
At the heart of Flora Orchid lies a masterful blend of two distinct vanillas, each contributing to a tapestry of olfactory richness. One vanilla is a traditional absolute, while the other is an innovative extract that preserves the raw essence of the bean. “It is a way to extract the vanilla which allows us not to use solvents not to heat the vanilla, which makes it super close to nature and more powerful,” Salamagne explains. This novel approach creates a aroma that is both potent and profoundly natural.
Complementing the delectable vanilla duo is a bespoke ozonic accord, described by Salamagne as “minimal, salty, and very luminous.” This ingredient infuses the fragrance with a breath of fresh air, cutting through the dense sweetness of vanilla with its crisp, airy quality. The top notes of Flora Orchid are equally compelling, featuring the dewy sweetness of orange flower, a lively splash of pink pepper and a playful touch of citrus. The combination creates a radiant, solar effect – a joyful burst that introduces the fragrance with a sunny disposition.
Beneath this, there’s a deeper, more seductive side. It’s in base notes are that the eau de parfum really gives into its sensuality. Peru Balsam adds a balsamic warmth with hints of cinnamon, while Ambrox – a molecule perfumers refer to as “a captive on their palette” – adds an addictive quality that is both elusive and captivating. Salamagne describes Ambrox as “between musk and wood,” a description that captures its complex, lingering presence.
“It’s not complimentary but it’s more contrasted,” Salamagne explains, likening this layered effect to “black and white.” This approach ensures that Flora Orchid is not just a fragrance but a transformative experience for any women who wears it.
To concoct such an unforgettable scent, Salamagne found her point of departure in the raw allure of a new type of vanilla, which Salamagne discovered and was immediately captivated by. “Vanilla is a big trend,” she acknowledges, “but it’s just a matter of how you make it more modern and how you create something new on the market.”
Bottled in a joyous flaçon, swathed in unexpected burst of vibrant yellow, the presentation perfectly mirrors the fragrance’s effervescent spirit. And with a campaign starring Miley Cyrus, it’s clear that Flora Orchid is an aromatic masterpiece. Salamagne sums it up, “It’s floral of course, and very sensual, very balsamic… intriguing with this special ozonic accord… and it’s luminous on the top.” Gucci Flora Orchid stands as a beacon of innovation and elegance, inviting all who encounter it to revel in its intoxicating embrace.
Photography courtesy of Gucci. Shop Gucci Flora Gorgeous at Selfridges here.
Marie Salamagne
