March 22, 2019 |
No, you’re not seeing pink elephants – it’s real! Loewe is launching a capsule collection inspired (and printed) with everyone’s favourite flying mammal. Celebrating the 2019 remake of the cult 1941 animated Disney flick Dumbo, Jonathan Anderson has reimagined classic accessories and unisex ready-to-wear as luxury merch for the jolly big-eared title character and his best rodent friend Timothy Mouse. Forget about dodgy cartoon-inspired fashions – this is all about a high-fashion take on those bootleg, badly-printed tees you can buy on that market next to the beach in Benidorm. The collection includes a jacket, trousers, shorts, a scarf, t-shirt and sweater, all starring Dumbo’s smiley face mid-air. Signature Loewe accessories – the Goya rucksack and T pouch – are also enriched with the happy duo, making them a perfect choice for young parents, kids and all those who feel like it.
So, how do you get your hands on these limited edition pieces? Ahead of the worldwide release of the new Dumbo on March 29th when the collection launches globally, Loewe are holding private pre-sale events at nine different stores worldwide. The London one will take place inside the brand’s Selfridges space, and in order to get yourself on the list, you need to register via Loewe website. And do make sure to do so – your 10-year-old self would be just as grateful as your today’s self will. Sweet as can be, baby of mine, we sing to our new twinset…
You can register to be the first one to shop the Loewe x Dumbo collection online.The capsule collection goes on sale on March 29th globally.
