April 11, 2025 |
TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
Pangaia’s New Plant-Powered Performance Wear
Pangaia, the “purpose-driven materials science company at the intersection of science, purpose and design” is kicking off a new era in sustainable fashion with the launch of its (gaia)PLNT Nylon capsule collection. Made from EVO®, a 100 per cent bio-based nylon derived from castor seeds (a resilient, non-GMO crop grown in arid regions with minimal water use), this collection offers a performance-driven alternative to fossil-fuel-manufactured fabrics. Think sleek plant-powered jackets, a structured miniskirt and relaxed track pants, all crafted in London with an eco-conscious twist. From recycled zippers to self-ties, each piece combines smart design with a commitment to sustainability. The collection proves you can look good, feel good and do good – all while rethinking what performance wear can be. Shop here.
Wedgwood Celebrates 250 Years With Generative AI Tool: Jasper 250
To mark 250 years of its iconic Jasperware, Wedgwood has launched Jasper 250 – a generative AI tool inviting the public to design and customise their own digital masterpieces. Created in collaboration with XXII Studio, the tool celebrates Josiah Wedgwood’s spirit of innovation by merging heritage with cutting-edge technology. Once generated, users can submit their designs via Facebook, Instagram and TikTok using #jasper250, with the winning entry being 3D-printed and added to the V&A’s Wedgwood collection – which holds more than 175,000 objects – this June. The initiative echoes Wedgwood’s historic 1930 design competition, spotlighting creativity and craftsmanship amongst the public. As Wedgwood explores AI’s role in modern design, Jasper 250 marks a bold step forward into the brand’s future heritage.
McQueen’s Slick Summer Sunnies
Sleek, sporty and sophisticated, McQueen’s women’s Side T-Bar Sunglasses are the definition of a summer statement piece. Crafted from black acetate, they feature sleek metal temples with solid smoke lenses and a striking geometrical shape. The iconic T-Bar detailing on the sides adds an edgy touch, while the metal temples are finished with a lasered McQueen logo and acetate end tips for a signature look. Offering 100 per cent UV protection (UVA and UVB), these sunglasses can also be fitted with prescription lenses. Perfect for those who want style with substance, these sunglasses make an unforgettable statement. Purchase yours here.
Roksanda And Pulitzer Amsterdam Reunite
Roksanda reunites with Pulitzer Amsterdam for a second landmark collaboration, marking the arrival of spring with the hotel’s In Bloom campaign. This time, Roksanda invites artist and longtime collaborator Rana Begum to transform the canal-side property into a luminous, living gallery. Begum’s sculptural mosaics – crafted from cycling reflectors – interact with light and movement, offering a playful, shifting experience throughout the day. Archival Roksanda pieces punctuate the installation, celebrating the brand’s upcoming 20th anniversary. Unveiled on April 3, the collaboration highlights a continued dialogue between fashion, art and architecture, anchored in a shared celebration of craft, femininity and immersive cultural expression.
Comme des Garçons Homme Plus Taps Nike For Cross-Pollinated Sense 96
Comme des Garçons Homme Plus and Nike are back at it again with the Sense 96 – a sleek remix of the Air Max 96, first seen storming CDG’s SS25 runway in Paris. With its sculptural, wave-textured sole and minimalist attitude, the sneaker lands in three punchy colourways: pink, black and white. Now available at Comme des Garçons and Dover Street Market stores globally (including DSM e-shops), this latest collab is anything but quiet. It’s bold, it’s weird, it’s wearable – and exactly what you’d expect when CDG’s subversive spirit meets Nike’s sport-tech swagger. Consider your spring step-up sorted. Shop here.
Paolo Roversi’s New Read
Landing May 15, Paolo Roversi by Sylvie Lécallier is the definitive monograph on one of fashion photography’s most enigmatic figures. Designed in close collaboration with Roversi himself, the hardback traces five decades of his dreamlike, otherworldly imagery – from his early days in Paris to collaborations with legends like Yohji Yamamoto, Rei Kawakubo and Dior. Known for his poetic use of Polaroid and large-format cameras, Roversi’s studio becomes a stage, constantly reshaped by muse and moment. Featuring never-before-seen prints from his archives, the book is both a rare visual feast and a quiet study in timeless beauty.
Song Yuqi Is The Face Of Fendi Latest Peekaboo ISeeU Campaign
Fendi cranks up the volume with its latest campaign, starring multihyphenate muse Song Yuqi (musician, dancer and fashion icon) and the iconic Peekaboo ISeeU Petite. Set to the electrifying beat of her original trap track Fendi, the video sees Yuqi dancing, composing and serving hard-hitting fashion energy – all in perfect sync with a heartbeat-inspired visual punch. Dressed in easy denim, a crisp striped shirt and Fendi Match sneakers, she brings a sage green rendition of the Peekaboo ISeeU Petite to life with every move. Its heritage meets hype, as Fendi’s century-old Selleria craftsmanship grooves effortlessly with Yuqi’s Gen Z flair. Out now, it’s the ultimate ode to timeless cool with a modern twist. Get yours here.
Dries Van Noten Opens Must-Visit London Flagship
In a major move for Dries Van Noten, the Antwerp-based brand has opened the doors to its first-ever London flagship store, transforming a former bank into a 270-square-meter, two-floor space. The store blends fashion, fragrance, beauty, antiques and design in a richly curated environment reflecting the brand’s distinctive style. Contrasts define the interior: contemporary yet historic, refined yet eclectic. Highlights include a Vladimir Slavov Labia chandelier, a William Waterhouse artwork and a Collier Webb mirror that plays with light and perspective.
Womenswear is displayed upstairs, while the atmospheric basement houses menswear. The Vinyl Corner featuring curated records evokes a cozy listening lounge, nodding to the brand’s deep ties to music and culture. More than a retail store, it’s an immersive extension of the DVN universe, where every detail – from scent to sound – reflects a quiet sophistication and love of craftsmanship. In this London outpost, DVN delivers a space for inspiration and discovery.
FFLOW: The New Social Commerce Platform Uniting Brands And Creator
Founded by Ezio Menga and Federica Labanca, Fflow is the newest social commerce platform bidding to revolutionise the global creator economy. Working to redefine how brands connect with influencers and in turn transmute social media engagement into full-blooded sales, the platform offers a brand spanking new shopping experience that enables an unobstructed multi-brand checkout in a single transaction. Yes, you read that right. The user experience from content discovery to purchase completion has never been so simple.
The purpose is to unite creators and brands in a way that provides both with full control of the social sales channels via cutting-edge technology – AKA, digital boutiques powered by a frictionless checkout and a curated creator network that work to unlock new revenue streams and boost conversions through reduced checkout times. “As a creator, I realised that consumers were landing on too many different pages during what seemed to be an endless shopping experience, only to abandon their carts at the end,” says Labanca, an accomplished art director, content creator and industry expert. “With this in mind, Ezio and I decided to create a solution that simplifies the entire experience for influencers, brands, and consumers. Seeing firsthand the exponential growth and impact of social commerce, I knew there was space to innovate and streamline the shopping experience for all users involved, at every touchpoint.”
With a user-first approach, Fflow is set to redefine the future of social commerce – blending creator content and digital retail like never before. Discover the platform here.
Alexandra Sipa SS25: Water Under The Bridge
Alexandra Șipa, the London-based Romanian designer known for her innovative use of upcycled lace, made a striking debut with her AW25 collection, Water Under the Bridge, at Mercedes Benz Bucharest Fashion Week. Rooted in Romanian history and club culture, the show was a hauntingly beautiful exploration of memory and material. Lace – knotted, fringed, sequinned and layered – was transformed beyond recognition. Hand-cut lace sequins made from fabric scraps shimmered on tulle, while sculptural 3D knotted lace flowers added surreal, organic dimension. Fringe arcs inspired by a 1938 Madeleine Vionnet gown echoed the elegance of Queen Marie of Romania, contrasted with playful nods to 2000s Barbie films. Across 18 looks, the collection shifted between sultry loungewear and intricate, glamorous silhouettes, reflecting various stages of identity and life. With muses drawn from both personal relationships and history, Șipa’s runway debut offered a raw, ambitious reimagining of lace, redefining its place in contemporary fashion.
Top image: photography courtesy of McQueen.
