May 9, 2025 |
TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
Assouline UNVEILS ‘Gucci: THE ART OF SILK’, A LUXURY LEGACY IN PRINT
New to the Assouline roster, Gucci: The Art of Silk is the ultimate dive into the maison’s legendary silk scarves. With exclusive access to Gucci’s archive in a 15th-century Florentine palazzo, the book tracks the scarf’s transformation from a bespoke gift for Princess Grace to a modern-day canvas for creative directors Tom Ford, Alessandro Michele and Sabato De Sarno.
Inside, you’ll find never-before-seen behind-the-scenes shots, an investigation of the influence of celebrity and aristocracy and a look at “90×90,” Gucci’s latest artist-led series turning silk into collectible art. Stylish, bold and full of history, Gucci: The Art of Silk serves as a love letter to luxury all wrapped up in Gucci’s florals. Shop here. Talia Panayi
Loewe and On reunite
Loewe is lacing up once again with Swiss performance brand On, reuniting for a refined, SS25 expansion of their cult collab. Headlining the collaboration is the return of the Cloudventure Loewe 2, a sleek evolution of their original silhouette. Engineered for city movement, the trainer marries On’s technical edge with Loewe’s offbeat elegance: think semi-sheer mesh uppers, marbled soles and unmistakable CloudTec® cushioning.
The accompanying ready-to-wear capsule is equally kinetic and tailored to move. Think technical jerseys and engineered outerwear arriving in bold new colourways, reimagining On’s utilitarian codes through a distinctly Loewe lens. TP
Alaïa’s Bold new Mask Specs
Alaïa throws serious shade for winter/spring 2025 with its bold new Mask Sunglasses – a sculptural visor built for high glare and even higher drama. Think one-part sci-fi, one-part high fashion. Crafted in oversized acetate and finished with enamel-detailed temples, the frame sweeps the face in one seamless curve.
Shot by Tyrone Lebon in sun-soaked Miami and fronted by model Daria Werbowy, the accompanying campaign channels a slick, heat-hazed energy with razor-sharp contours and major attitude. More spotlight-stealing than shade-seeking, these new specs have one hundred percent Alaïa appeal – buy yours here. TP
Brillo is bringing good sounds, good eats and good sips to East London
Shiny, tipsy and seriously well-tuned, Brillo is the new Friday night fixture lighting up Hackney food spot Forno. Here, vinyl, natural wine and wood-fired pizza come together in one delicious mix. Brought to you by the team behind Ombra as well as Forno, the night draws inspiration from Tokyo’s cult listening bars, but keeps things laid-back with an East London ease. Expect soul-drenched sets, cult bottles and a sound system built for dialled-in listening. Named after the sparkle and the buzz, Brillo is your new go-to for low-intervention pours and good taste served up loud and bubbly! TP
Chloé Taps Claudia Schiffer For High Summer Campaign
Chemena Kamali unveils Chloé à la Plage – the house’s first high summer campaign, as an invitation to savour the lightness and freedom of summer. Taking its name from the intimate films of French New Wave director Éric Rohmer and their devotion to sensual naturalism and desire, the campaign reveals the essence of the warm season in high fashion form. Shot by renowned British photographer David Sims, who better than supermodel and friend of the house Claudia Schiffer to embody the collection. Playing into the romanticism and lust of summer we see Schiffer draped in flowing silhouettes adorned with delicate lace and broderie anglaise. Elegantly lounging in a hammock with her beach waves and sun-kissed skin, her radiant beauty translates the optimistic and youthful spirit of a Chloé summer. Katie Minto
Dolce & Gabbana’s Light Blue Gets Fresh Faces
25 years after the fragrances debut, Dolce & Gabbana’s Light Blue is back in action with a duo of fresh faces. Starring supermodel Vittoria Ceretti and actor Theo James against the backdrop of Capri’s heavenly Faraglioi, seductive yet relaxed scenes see the protagonists lounging under the beating sun or cooling off in the sea. Captured by New York-based filmmaker Gordon Von Steiner, the campaign perfectly encompasses the house’s eternal celebration of Italian spirit. KM
Le Specs And No Problemo Lauch Techy Eyewear Capsule
Australian eyewear brand Le Specs has joined forces with No Problemo to launch an exclusive four-piece eyewear collection that takes a futuristic design approach to early 2000s racer culture. Sub-label to London-based streetwear brand Aries, No Problemo’s trademark offbeat aesthetic is woven into the designs with cut-out detailing, cosmic colours and radiant hues all finished with the brand’s distinguishable alien-face logo. Shop here. KM
Choupette Is The Purr-fect New Face Of Hublot
Hublot has an unlikely new face for its latest campaign celebrating the 20th anniversary of its Big Bang Collection – Karl Lagerfeld’s cat. The blue-eyed Birman, called Choupette, is shot by Carlijn Jacobs whilst held by a suited figure sporting the Big Bang 20th Anniversary Red Magic model. Talk about the purr-fect way to celebrate! Bella Koopman
Miista’s ‘We Carry Our Podiums’ Campaign
Miista’s new campaign We Carry Our Podiums turns the streets of Hackney into a stage. Women are pictured standing tall on sculptural plinths – cast from past Miista icons – planted in front of red buses, cement mixers and the familiar chaos of East London city life. From a mother balancing her child at Hackney Central, while another marches, slinging her favourite boots over her shoulder like a trophy, it’s playful, striking and brilliantly radical. Built from 14 years of independent making, the campaign reflects the belief that power isn’t handed over, it’s carried, every day, in your own way. TP
Patrick Dempsey Named The Face of Tag Heuer Eyewear
Actor-turned-professional racing driver, Patrick Dempsey personifies the Tag Heuer spirit as he is named the official face of the brand’s luxury eyewear collection. Crafted in partnership with Thélios, LVMH eyewear excellence, the campaign sees Dempsey emulating an iconic portrait of Jack Heuer, chronograph in hand, symbolising the Swiss luxury watchmaker’s constructing role in motorsports history. The Hollywood star sports two core models in the collection: the Jack Heuer and the Mini Vingt-Sept eyewear, further entwining Dempsey as a long-time friend and figure in Tag Heuer history. KM
Lewis Hamilton’s Latest Dior Men Capsule Collection
F1 World Champion Lewis Hamilton has yet again teamed up with Dior Men for a capsule collection reimagining the house’s heritage through the lens of Afrofuturism. Continuing his exploration of sportswear and fashion via a ‘risk-taking recipe’, the latest capsule is a celebration of performance and innovation, that’s equally as victorious in sustainability. Utilising the energy of motorsports and visionary attitude of Afrofuturism, the collection showcases the recurring motif of leopard tweed, which can be found in reversible hooded jackets and oversized dress shorts. Echoing this approach, we also see work boots contrasted by washed velvet and B44 sneakers given a welcome facelift with playful laces that are designed to the distinct climbing rope trims of the collection’s bags. KM
Top image: photography by Gordon Von Steiner.
