August 15, 2025 |
TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
The North Face Steps Into Streetwear With Red Box Collection
The North Face, a global leader in outdoor gear, steps into streetwear territory with Red Box, a new permanent collection built for those who “Never Stop Exploring”, even off the trail. Inspired by the brand’s iconic ’70s and ’90s designs, Red Box reimagines heritage pieces with oversized fits, premium materials and signature details like antique silver snaps, vislon zippers and its iconic 30mm Red Box woven label. From packable windbreakers to plush climate-conscious cotton hoodies, every piece blends comfort, style and adventure, ready for action. This is your go-to wardrobe to take you on adventures; stylish, timeless and effortless. Shop here. Mathumithah Kandiah
Erdem’s Dreamy Selfridges Pop-up
This August, Erdem unveils an immersive pop-up installation in the second floor atrium at Selfridges London, running until mid-September. Created in collaboration with British contemporary artist Kaye Donarchie, the pop-up blends Erdem’s modern romantic delicacy with Donarchie’s dreamlike paintings, including reimagined portraits of his mother. Abstract details wrap plinth displaying jewellery and the Bloom Bag, alongside ready-to-wear and accessories from the pre-fall and autumn-winter 2025 collections. This installation is a prelude to Erdem’s upcoming SS26 show which will debut at London Fashion Week. MK
Crocs teams up with Punk Prince Jean Paul Gaultier For An Unexpected Collab
Crocs joins forces with Jean Paul Gaultier to bring the designer’s most iconic designs to the realm of foam footwear. The bold Bae Clog gets a corset and cone bra makeover while the Classic Clog reimagines Gaultier’s safety pin motif with draped faux leather. The result of this powerhouse collab? Avant-garde marries Crocs’ unapologetic comfort, creating a new, fresh design that’s fun and fashionable. Now, all the fashion enthusiasts can enjoy and wear Crocs that scream everyday style. Available this August, it’s proof that comfort can still be cool. MK
Kiki Kostadinov gets the beats treatment
Beats has teamed up with visionary designer Kiko Kostadinov for a limited-edition Beats Pill. Out today and blending modern audio with Kostadinov’s Bulgarian heritage, the custom Pill echoes Thracian craftsmanship and ornate geometry, while a braided lanyard channels folk talismans. Completed in the designer’s signature “Kiko grey” it’s just as much an ornament as it is a speaker. With a 24-hour battery life, Fast Fuel charging and powerful room-filling sound, it’s built for the now but shaped by centuries of sound. Shop the collab here. MK
The Diorling Capsule: Dior’s Chic Ode To Summer
Combine a capsule collection by one of the most iconic French fashion houses – which, season after season, leaves us craving more – and wrap it up with a good pun. Dior never fails to deliver, and now it’s diving back into its archives with the Diorling capsule: a cute nod to both the term of endearment and an ode to the 1963 fragrance and late-’60s line of the same name. The chic result? Light and airy summer ensembles, plenty of denim to get your fix, and a multitude of pieces adorned with the house’s iconic cursive signature – including an adorable teddy. Because, after all, cute is in, and Dior understands the assignment. The looks can be accessorised with a range of must-have pieces spanning from ties, caps, and key rings to a pair of exclusive B33 trainers, also featuring the staple monogram. All wrapped up in a palette of chic neutrals ranging from light blue and black to Dior’s signature classic grey. If manners taught us anything, you never leave your Diorlings waiting. So don’t be late – shop the collection here. Yasmin Braganza
Lyle & Scott’s Taps Nicholas Daley for 150th Anniversary Collection
To mark Lyle & Scott’s 150th anniversary, the brand is collaborating with designer Nicholas Daley on a limited-edition capsule fusing Scottish heritage with contemporary design. At the centre of the collection is a bespoke tartan, inspired by Daley’s ancestry and reimagined in a rich, heritage-inspired palette. Crafted in Italy from premium wool blends, the collection showcases knitted vests, collared jumpers, beanies, tams and scarves, each piece blending history, craft and modern silhouette. Out now, you can shop the collab here and here. MK
Hermès Goes Deeper with Barénia Eau de Parfum Intense
On August 25, Hermès Parfums is set to release Barénia Eau de Parfum Intense, a richer, deeper interpretation of last year’s original scent. The perfect fragrance to take with you into fall, perfumer Christine Nagel refines the ingredients with a new musky patchouli absolute layered with leathery heart notes inspired by butterfly lily and miracle berry. Earthy Oakwood completes the scent, providing subtle structure through its roasted rum-like notes. Barénia Intense is a fragrance that will make you feel refined and quietly powerful, resonating with the timeless luxury at the heart of Hermès. MK
Jude Bellingham Suits Up For Louis Vuitton’s SS26 Formalwear Campaign
Trading the field for sportswear, Jude Bellingham is the embodiment of sophistication in Louis Vuitton’s latest vision of tailored heaven – designed by Pharrell Williams, no less. Unveiling the SS26 Formalwear Campaign, Louis Vuitton takes on an approach that’s timeless to a T with a deliciously dandy-fied twist. Williams’s vision draws inspiration from dandyism of course, but also from individual expression, with a collection spanning from elegantly crafted evening wear to modern tailoring. Elevating the looks, the Bellingham-fronted campaign features leather goods from the LV Aerogram line. If anyone knows how to make a good accessory, Louis Vuitton certainly meets the mark. Defining quality, the bags are crafted in supple yet practical, water-resistant grained calf – from keepalls to messengers and pouches – everything you need, and even more importantly, want, is covered. This collection has truly hit the proverbial goal, so don’t miss out. The collection will be available in stores from August 28. YB
Burberry is Back in Town
Burberry’s newest campaign – Burberry Back To The City – flaunts British heritage through the comforting lens of Angelo Pennetta. Displayed across both a film and portrait series celebrating Londoners and the place they call home, raw, quintessential Britishness bleeds through – from famed red buses to Trafalgar Square’s historic architecture. It’s a celebration of what it means to be British, uplifting diversity and life. Daniel Lee says: “Think of it as a guided tour of this incredible city.” Windswept models fill the campaign, including TikTok sensation Bus Aunty – who first gained traction from her selfie-style bus videos – and musician Jimothy Lacoste, who also created the campaign’s soundtrack exclusively for Burberry. It’s a personal campaign, an insight into many people’s everyday commute, and there’s something special about that. Tommy Dowling
Verdy’s Gift Shop Arrives at Dover street market
Marking his first-ever showcase, Japanese graphic designer Verdy has teamed up with Dover Street Market to open “Verdy’s Gift Shop”. The launch features an immersive GF installation and a BF kiosk including three drops that showcase a vibrant selection of tees, plush toys and tote bags in his signature kawaii-punk style. Also included are some major limited-edition Verdy collabs, ranging from a link up with New Balance and Beats by Dre to a range of vintage Nike soccer jerseys marked up with the artists signature grizzly graphics. Discover the gift shop in-store and on the DSML E-Shop here. MK
Top image: photography courtesy of Burberry.
