November 4, 2025 |
Bureau Betak – Paco Raynal, Guillaume Troncy and Benedicte Fournier Beckmann, co-CEOs and partners
Date founded: 1990
Date joined The Independents: September 2021
Company description: creatively led strategic experiential agency powering activations for fashion, luxury, lifestyle and entertainment, igniting content for global conversations.
What’s a project you’ve worked on lately that you’re proud of?
What makes us proud is the ability of our teams to see beyond an event and go the extra mile to make the concept relevant and memorable to both physical and digital audiences. We tend to make sure to be proud of any project we are lucky to work on. The incredible commitment, talent and level of care of our teams is what makes us collectively proud.
clockwise from left: Paco Raynal, Guillaume Troncy and Benedicte Fournier Beckmann
What are you most excited about, looking ahead for your business?
The next project, the next challenge. The unseen is what drives us. September fashion month promises to be iconic.
Photography by Andre Wolff. Taken from 10 Magazine Issue 75 – BIRTHDAY, EVOLVE, TRANSFORMATION – out on newsstands now. Order your copy here.
