July 14, 2025 |
As temperatures dip and the days grow shorter, fashion steps in to bring a little thrill to the chill. With AW25 creeping up on us, our favourite houses have unveiled a stunning array of campaigns that capture the season’s moody elegance and playful edge. From lush, layered tailoring to rich palettes that echo autumn’s changing leaves, these visuals are a feast for the eyes and a prompt to refresh your wardrobe. Here’s our pick of the standout campaigns redefining what it means to dress for the cold season. Emily Phillips
Dior
With heritage at its heart, Dior presents its AW25 womenswear collection in a romantic campaign lensed at England’s Hatfield House. Here, Maria Grazia Chiuri looks to Virginia Woolf’s Orlando, the protagonist of her off-kilter coming-of-age novel of the same name, whose timeless influence pervades every image.
Shot as though through a fisheye’s lens, Tim Walker creates a whimsical wonderland punctuated by models who seem to possess a raw boyish beauty as they roam the historic house and its sprawling garden grounds. Sporting mini crinoline dresses and ultra-structured coats, the models pop up like chess pieces atop chequered flooring or backdropped by perfectly pruned hedges and are warped by Walker’s lens, offering an off-kilter take on cold season style. Tommy Dowling
Vivienne Westwood
The AW25 Vivienne Westwood campaign, photographed by Juergen Teller, captures a raw, high-energy vision. Shot immediately after the Paris runway show, the campaign channels the lingering adrenaline of the catwalk into each striking image.
Set against the warm-toned backdrop of a conference room, stylist Sabina Schreder reimagines the sultry workplace aesthetic by pairing Vivienne Westwood’s iconic tailoring suits and Scottish tartan with traditional British fabrics like Harris Tweed and Yorkshire wool. Models exude a nonchalant allure, slouched in office chairs or casually propped up conference tables, perfectly embodying that office siren mood that’s been making the rounds as of late. Saywa Akakandelwa
Louis Vuitton
Louis Vuitton unveils its autumn/winter 2025 womenswear campaign, featuring house ambassadors Emma Stone and Hoyeon. Photographed by Ethan James Green, the advertorial captures the sense of anticipation inspired by the train station setting of the show, which took to the runway back in February, as envisioned by womenswear artistic director Nicolas Ghesquière.
Throughout, Stone and Hoyeon are seated on various chairs and sofas, accompanied by the latest signature bag, Express, dreamed up by Ghesquière. Together, they embody the enchantment and adventurous spirit at the heart of the collection. Bathed in rich, earth hues, the imagery strikes a delicate balance between melancholy and comfort for a visual narrative that feels intimate, grounded and quietly evocative. SA
Top image: photography by Tim Walker.
