November 23, 2022 |
Saint Laurent? More like Saint Tech Savant. The Parisian house has departed from the catwalks of Paris and landed straight into our phones via a brand new app. The application, which combines the interwoven universes of art and technology under a single gamut, functions as an exclusive and imperative digital touchpoint for YSL, immersing its loyal customers further into its luxury galaxy than ever before. Offering opportunities to connect with the brand through dedicated content, a simplified shopping experience and the latest Saint Laurent news, all the YSL you could ever need is right at your fingertips.
It’s a new element of the company’s multi-faceted digital approach, but it’s also an important component of innovation for the house. After all, it places an emphasis on guided discovery, inviting clients to not only delve into Saint Laurent’s emblematic runway shows, seasonal collections, and iconic product offerings, but to shop and bring them home as well.
Key features include Chat, a service that bridges the relationship between sales advisor and shoppers, and the option to build a moodboard reflecting your own, curated YSL library, ergo perfectly personalising your experience. What’s more, a section dedicated to sustainability has also been integrated into the application. What this does is reinforce the maison’s environmental commitment and provide in-depth insight into Saint Laurent’s design and production practices. No greenwashing here!
Photography courtesy of Saint Laurent. Discover the Saint Laurent application now on the App Store and Google Play, available for both iOS and Android devices.
