January 12, 2012 |
Notice the clever use of two girls one dress. Like the film but minus the cup. And the nudity. Anyway, moving on. Notice how they are superimposed on one another, on a rock. Notice now it all looks a bit like a cut and paste scrapbook collage that’s been scanned. We’ve always been fans of more primitive ‘creative’ techniques. Photoshop is overrated, and by overrated we mean hard to use. Scissors and tape are rather modern. As is Pringle. As is this campaign. All very forward thinking, pushing the envelope, etc, etc.
Photographer: David Benjamin Sherry
Creative Direction: David Benjamin Sherry/Alistair Carr
Stylist: Sarah Richardson
Models: Kati Nescher and Suvi Koponen
Hair: Samantha Hillerby
Makeup: Mathias Van Hoof
Production & Creative Consulting: Neutral Zurich
by Natalie Dembinska
