March 26, 2015 |
Womenswear label Peter Pilotto has raised investment from MH Luxe and Megha Mittal. Apparently the business, which shows at London Fashion Week, has an annual turnover in the region of $15-20 million. A similar amount to that spent by our executive fashion director on tinted eyebrow gel. “It was our choice last year to seek investment,” brand founder and owner Peter Pilotto told Business of Fashion. “We’ve had the support of the CFE and the BFC, and this way, we managed to self-finance the business to its current state. But we felt like we wanted to take new steps that simply required investment.” But how does Peter and co-designer and owner Christopher de Vos plan to spend this money? On physical retail and e-commerce apparently, as well as a CEO. Sounds prudent, no? The brand has multiple awards to its name, rising demand for its wares and now financial backing for its future. It looks like the princes of prints are heading for a sunny and very lucrative tomorrow.
Photographer: Jason Lloyd-Evans
By Ted Stansfield
