November 20, 2017 |
Raf Simons has been Chief Creative Officer at Calvin Klein for just over a year, and in that time the change and impact he’s had is, well, major. Slowly but surely he’s converting all of CK’s sub-labels to match the concepts of his runway collections. Hiring Brit and forever cool-girl Luella Bartley to be in charge of Calvin Klein Denim was one of those power house moves. He’s very clever is Mr Simons. Here, the fruits of her work are seen for the first time as we plant our eyes on this new #MYCALVINS campaign, photographed by Will Vanderperre and, perhaps more importantly, starring one Solange Knowles.
And Solange doesn’t just lend her face to the campaign, but also her impeccable taste – handpicking her co-stars, the very talented musicians Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness. All stars. Anyways, being the (self-proclaimed) denim guru here at Ten HQ, I’m delighted to see multiple double-denim moments. Being from Canada-land, I feel loyalty to my countryman’s uniform of the Canadian Tuxedo – and now it’s in fashion! Whatever Raf, Luella & Co say etc. etc.
This release marks the first part of an ongoing “Our Family. #MYCALVINS” campaign series taking talent from all different generations and linking them stylistically, musically and culturally. So who will be next to join the family?
Photographer Willy Vanderperre
Starring Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness
