Ten Craves: GUCCI AT THE SAVOY, HUBLOT TAKES ON THE FIFA WORLD CUP AND MORE!

TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.

HUBLOT’S LATEST WATCH IS PERFECT FOR FOOTY HEADS 

Last week, for the fourth consecutive edition, Hublot became the Official Timekeeper of the FIFA World Cup 2022, exactly one month before the tournament begins. With a cocktail party and impressive dinner at London’s newest immersive art gallery, Frameless, the Swiss manufacturer celebrated its appointment with the launch of its latest exquisite smart watch: the Big Bang e FIFA World Cup Qatar 2022TM. The evening was spectacular, even featuring an intimate Q&A with England Captain, Gareth Southgate. But it’s the watch that really stole the show. It’s a connected timepiece with a specialised timeline function that can take fans of the world’s largest football tournament right into the heart of the action, before it even kicks off.

I SCREAM, YOU SCREAM, WE ALL SCREAM FOR THE OH MY CREAM STORE!

This October, the je ne sais quoi of French beauty descended upon Kings Road in Notting Hill. Enter: Oh My Cream, the cult, clean French beauty store that just opened up an Insta-worthy commercial space in London, offering unbiased, holistic advice on products and bespoke treatments from in-house experts in a bid to provide easy access for women to whatever is best for their skin.

Since 2013, the beauty concept store founded by Juliette Levy Cohen, has been curating only the highest quality cutting-edge brand products for use at their immersive, experiential shop – some of which include Dermalogica, Rudolph Care, Solaris NY, Paï, Sunday Riley, Susanne Kaufmann, Bio Effect and Augustinus Bader, as well as more niche labels like Herbivore, Kure Bazaar and Agent Nateur among a whole slew of others. 

TUCK IN WITH TEKLA WHO JUST LAUNCHED A CAPSULE OF BLANKETS WITH LES COULEURS SUISSE AG

Tekla and Les Couleurs Suisse AG just launched a limited-edition capsule of exquisite mohair blankets inspired by the colours of the latter. Shot within the Studio-Apartment of Le Corbusier in Paris by Ola Rindal, the blankets, which are finished with a natural, fringed edge, take inspiration from the architect’s Architectural Polychromy, comprising 63 colour shades created across two palettes in 1931 and 1951. Hand-woven by artisans in Spain, the cosy spreads reinterpret Le Corbusier’s unorthodox and playful approach to brilliant colour. All blankets will be priced at £665 and are sold exclusively via Tekla online. 

Photography by Ola Rindal.

SUSTAINABLE SKIING IS EMPORIO ARMANI’S THING

Hit the slopes this season in head-to-toe Emporio Armani, as the household name just released a sustainable ski collection. Crafted from recycled down feathers, cloth partially made with reused fibres and scraps of production materials, the brand’s environmental message is stronger than ever. The slick range for men, women and kids includes down jackets, bomber jackets, pullovers, shirt jackets, pea coats and trousers with chilly depictions of a frozen sea and ice cubes, which, in pop art style, contains the hibernating Emporio eagle somewhere within. The collection is completed by the coolest selection of watches and eyewear made from bio-based and recycled materials. Sustainable skiing for the win. 

GET GAMING WITH BURBERRY X MINECRAFT

Minecraft taps Burberry for an impressive collision of gaming and luxury fashion. Comprising of a free in-game adventure called Burberry: Freedom to Go Beyond, you can immerse yourself fully into the Burberry universe. The game is supported by a physical capsule collection too, so you can take Minecraft into the real world. 

70 YEARS OF MAX MARA’S CLASSIC COATS 

For 70, fashionable years, creativity and innovation have sat at the heart of Max Mara, a house that has crafted four timeless coats which have altered the course of style: The 101801, the Manuela, the Ludmilla, and the Teddy. To celebrate this anniversary comes a punchy new campaign, and a relaunch of the outerwear, that’s got us coveting a classic Max Mara coat all over again. 

SAVAGE X FENTY IS GETTING SUPER SPORTY 

Culture-creating, industry-disrupting lingerie label Savage x Fenty just launched a Sport line, and it’s the sexiest activewear on the scene (with Precious Lee and Avani Gregg starring in the electric accompanying campaign). Under its new executive design director of sport and lounge, Adam Selman, functionality and play crash into each other creating a collection of low and medium-impact bras, high-waisted leggings, jumpsuits and a bodysuit too. For sweating it out at the gym or working from home where comfort is key, the leisure line will be available to shop from November 9. Superstar founder, Rihanna said, “We wanted to push the boundaries with how we define sport and sportswear and there is no one I’d rather do that with than Adam. We think of sport as how you move through your life. I want people to feel sexy, carefree and powerful when they put these pieces on and Adam is the perfect designer to carry out that vision.”

EDWARD CUMING’S SS23 COLLECTION IS EFFORTLESSLY EXPERIMENTAL

SS23 sees Edward Cuming’s experimental expertise come to life. The sunset-coloured spring collection, aptly dubbed Thirsty, is a sexy assortment of deconstructed dressy elements and body-wrapping silhouettes. Staples of the namesake label of the Australian-born, Madrid-based designer and Central Saint Martins Menswear MA graduate, are rife, spanning androgynous treatments and strange sartorialism. Playing with concepts of inversion, subverting traditional techniques and highlighting imperfections, slouchy trousers, sharp tailored garments and see-through summer knits are all on offer. The new generation designer said, “I want to encourage people to try a garish, silky, purple pair of trousers – to feel excited, bold and confident in what they wear and who they are – even if it won’t sell thousands of units.”

Photography by Jules Moskovtchenko.

THE SAVOY HOTEL GETS GUCCI-FIED 

Gucci is all over The Savoy now. Inaugurating an ephemeral space dedicated to travel entitled Gucci Valigeria, the storied hotel’s Royal Suite has been transformed with signature furniture, furnishings and decorative objects from the Gucci Décor collection which celebrated the House’s centennial in 2021. Showcased within is a curated selection of Gucci’s travel offerings including trunks, trolleys, duffle bags, suitcases, garment bags and other more compact items – many of which are part of the heritage-infused Gucci Savoy collection, modelled by Ryan Gosling in a recent campaign. Also displayed are pieces from the Gucci Lifestyle line, ranging from further travel sets and suburb stationery to pet accessories.

THE CHANEL COMETES COLLECTIVE IS REIMAGINING MAKEUP

Reach for the stars! The new Chanel Cometes Collective is reimagining the maison’s makeup creation model. Ammy Drammeh, Valentina Li and Cécile Paravina are the first three stars to join forces with the cosmetic studio daring to strike an explosive global conversation looking at a pluralistic vision of beauty and a collaborative approach to creation. Expanding upon Chanel’s classical palette of colours, reinterpreting icons and re-enriching the House’s creative language, channeling their community of emerging talents at Chanel, the future of beauty is reimagined.

BYREDO IS BRINGING THE BLANKETS

More blankets! This time by luxury label Byredo, comes Byproduct 40: The Alphabeta Blanket made from the finest virgin wool and cashmere threads. An integral new part of the permanent Byproduct series, these re-editioned salt and pepper must-haves are each embossed with a “B” logo calfskin patch that’s been embroidered and hand stitched into it. 

CAMILLA AND MARC TAKE ON OTIUMBERG

Limited-edition jewellery? Yes please! Especially if it’s Otiumberg x Camilla and Marc. A collection consisting of three streamlined ear cuffs and one exquisite ear pin, the new collaboration explores the intricacies of women in modern society. The minimalist ornaments are also hand-crafted using recycled materials. By founders Rosanna and Christie Wollenberg of Otiumberg, and creative director Camilla Freeman-Topper of Camilla and Marc, the trio of designers were inspired by art, architecture, a love of simplicity and a fervour for life that envelopes, inspires and connects us all.

CORBIN SHAW TAKES OVER LEVI’S REOPENING OF ITS REGENT STREET STORE 

Last week, Levi’s unveiled a large-scale art installation, at the reopening of its Regent Street store, created by London based artist Corbin Shaw, who was named lead artistic collaborator for its new LDN in Levi’s campaign. The textile installation explores how denim imprints can retell the story of Shaw’s own London, but what does that look like? “My London is made up of caf laughs and pub drafts,” Shaw says in an interview, adding, “The people are what make it for me.” The work, entitled London Tapestry, is an impressive and self-expressive display playing with signature slogans in a bid to dig deeper into Shaw’s usual explorations of everyday mundanities looking to break down classism, masculinity and societal norms in Britain. 

Of course, linking up with Levi’s was an easy option for Shaw, who recalls having had Levi’s in his life since he was around 13 years old. “I remember getting my first pair of stone-washed Levi’s 501’s with my Dad who told me what to wear to football,” he says. “My teenage uniform was made up of bomber jacket, boots and 501s, football, gigs and dates in the park. I got my life out of them. I still have that same pair back home in the garage.”

“The 501 is a staple, a blank canvas in which we can project our identity onto depending on how we wear it. Clothes are these two-dimensional objects that cover our bodies and then our bodies imprint onto the clothes. I’m obsessed with denim and the way that each pair of jeans tells the story of the person who owns them, where they have been, what they have carried with them. Each fade is like a memory. With my tapestry, I wanted to imprint my life’s experiences onto the fabric.”

Top Image: Burberry x Minecraft.

@10magazine

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